L.A. Care Health Plan · 2 hours ago
Director, Inside Sales and Broker Services
Los Angeles, CA
Full-time
Onsite
Director/Executive
$135K/yr - $216K/yr
7+ years expL.A. Care Health Plan is the nation’s largest publicly operated health plan, providing health coverage to low-income residents of Los Angeles County. The Director of Inside Sales and Broker Services will lead the internal sales operations and broker support functions, ensuring a high-performing team that aligns with the organization's mission to deliver quality health care to underserved communities.
FitnessGovernmentHealth Care
Responsibilities
Develop and execute the inside sales and broker support strategy to meet enrollment goals for all lines of business, including Medi-Cal, Medicare Advantage, and Covered California IFP plans
Partner with Marketing, Compliance, and Operations to ensure all sales and broker activities reflect organizational values, community focus, and regulatory compliance
Establish key performance indicators (KPIs) for sales conversion, broker satisfaction, service levels, and compliance adherence
Foster a culture of member-centric and broker-partner service excellence. Champion diversity, equity, and inclusion in all sales and broker engagement practices
Direct and coach the Inside Sales team responsible for telephonic, retention, and outreach efforts
Implement CRM systems, call center tools, and digital lead management workflows to support efficient and compliant sales operations
Develop training programs to ensure all staff maintain proficiency in plan benefits, eligibility, cultural competency, and CMS/Covered California requirements
Monitor sales performance metrics and implement continuous improvement strategies
Oversee the Broker Support team providing phone, email, and portal-based assistance to contracted agents and agencies
Ensure timely resolution of broker inquiries related to commissions, application status, eligibility, and enrollment processes
Lead the development of broker communication protocols, training sessions, and onboarding programs
Collaborate with internal and external partners (e.g., Sales Operations, Broker Channel Managers, Covered California, General Agencies, etc.) to streamline broker engagement and operational efficiency
Maintain compliance with CMS, DHCS, and Covered California sales and marketing regulations
Partner with Compliance and Legal to monitor evolving regulatory requirements and update procedures accordingly
Support audit readiness, documentation accuracy, and data integrity for all sales and broker activities
Work closely with Enrollment Operations, Provider Relations, and Customer Experience to ensure a seamless member acquisition and onboarding process
Collaborate with Community Outreach teams to align inside sales and broker initiatives with community health education and equity goals
Proactively initiate, build and maintain effective relationships and communication with both internal and external key stakeholders
Communicate with senior leadership and executives, provide reports on performance and progress towards objectives
Develop goals, objectives and action plans for assigned staff which includes full management responsibility for the hiring, performance reviews, salary reviews, training, and disciplinary matters for direct reports
Conduct strategic planning for resource management in order to meet current and future departmental and enterprise-wide goals
Develops, and manages department budget, monitors expenditures and ensures financial sustainability
Perform other duties as assigned
Qualification
Required
Bachelor's Degree in Business or Related Field
At least 7 years of progressive sales and service leadership experience in a health plan, managed care, or health insurance environment
At least 5 years of leading, supervising and/or managing staff
Strategic leadership skills with the ability to balance mission-driven goals and sales performance
Excellent analytical, organizational, and project management skills
Proven ability to build and motivate high-performing teams in a multicultural environment
Ability to support L.A. Care's mission of providing access to quality health care for Los Angeles County's vulnerable and underserved populations
Demonstrated ability to think long-term and develop strategies that align with the overall goals of the organization
Demonstrated ability to make sound and timely decisions
Demonstrated ability to adapt to changing situations and adjust strategies accordingly
Demonstrated ability to adapt to a fast-paced and evolving environment and to lead others through change
Excellent interpersonal skills for building relationships, fostering teamwork, and creating a positive work environment
Excellent written and verbal communication, negotiation, and interpersonal skills
Excellent ability and knowledge in analyzing data, identifying problems, and making informed decisions, often in complex or ambiguous situations
State of California Department of Insurance License - Active, current and unrestricted California License (Or ability to obtain within 30-90 days of employment dependent on license/certification agency schedules)
America's Health Insurance Plans (AHIP) certification and Covered CA Plan Based Enroller Certification within 30-90 days of hire
Covered CA Certification (or ability to obtain within 30-90 days of employment dependent on license/certification agency schedules)
Ability to pass Medi-Cal Certification, L.A. Care Covered CA Certification and Medicare training certification within 90 days of hire
Preferred
Master's Degree in Business or Related Field
Experience Overseeing Broker Or Agent Distribution Channels
Previous experience and strong understanding of Covered California, CMS marketing regulations, and state/federal enrollment processes
Previous experience with successful outcomes managing call center operations, CRM systems (Salesforce or equivalent), and sales analytics tools
Bilingual in one of L.A. Care Health Plan's threshold languages is highly desirable. English, Spanish, Chinese, Armenian, Arabic, Farsi, Khmer, Korean, Russian, Tagalog, Vietnamese
Benefits
Paid Time Off (PTO)
Tuition Reimbursement
Retirement Plans
Medical, Dental and Vision
Wellness Program
Volunteer Time Off (VTO)
Company
L.A. Care Health Plan
L.A. Care’s mission is to provide access to quality health care for L.A.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Melanie Rainer
Chief Strategy and Transformation Officer
Recent News
2026-01-17
MarketScreener
2025-08-27
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