Teamworks · 16 hours ago
Senior Product Marketing Manager
United States
Full-time
Remote
Senior Level
$150K/yr - $170K/yr
5+ years expTeamworks is a leading sports tech platform powering over 6,500 organizations worldwide. They are seeking a Senior Product Marketing Manager to lead the go-to-market strategy and execution for their Personnel and Coaching product categories, focusing on market insights, product positioning, and sales enablement.
Information TechnologyOperating SystemsSoftwareSportsTraining
Responsibilities
Own market, competitive, and customer insights for the Personnel and Coaching product categories across global markets and major sports
Partner with Product and GTM teams to lead customer research, market analysis, competitive intelligence, and beta feedback to inform product strategy, market readiness, and go-to-market decisions
Develop a deep understanding of customer needs, workflows, and buying dynamics across professional, collegiate, and international organizations, synthesizing insights into clear, actionable recommendations
Develop deep expertise in customer personas, workflows, and decision-making processes across target segments
Lead category and competitive positioning, including differentiation strategy, category narratives, and win/loss insights
Craft compelling value propositions and messaging that translate sophisticated analytics and capabilities into clear customer outcomes, ensuring consistency across sales, marketing, product, and customer-facing channels
Own GTM planning and execution for high-priority product launches, feature releases, and category-level initiatives
Partner with Strategy, Product, and GTM teams to align on packaging, pricing, launch goals, success metrics, and KPIs, ensuring offerings are clearly positioned and accelerate the sales process
Collaborate with Marketing Strategy to develop and execute multi-channel launch and campaign plans, ensuring cohesive internal and external storytelling
Support creation and activation of launch and campaign content—including case studies, blogs, videos, and customer stories—to drive awareness, adoption, and revenue impact
Create and maintain high-impact enablement assets, including playbooks, slides, one-pagers, battlecards, and training materials
Equip Sales and Customer Success teams with the messaging, proof points, and use cases needed to sell, expand, and support Personnel and Coaching offerings across sports, regions, and customer segments
Define and track KPIs for product adoption, launch performance, and campaign effectiveness
Analyze results and communicate insights and recommendations to Product, GTM, and Marketing stakeholders
Qualification
Required
5+ years of product marketing experience, ideally including senior ownership of GTM strategy
Proven experience in B2B SaaS selling analytics, business intelligence, or data-driven platforms
Experience supporting global markets and multiple customer personas
Demonstrated ability to lead strategy and execute tactically in a fast-paced environment
Strong understanding of how to translate complex technology into clear, compelling customer value
Hands-on experience building and executing go-to-market plans and launching products successfully
Strong project management skills with the ability to lead cross-functional initiatives
Experience analyzing data and making data-driven decisions
Preferred
Experience in the sports, athletics, or performance technology industry
Familiarity with tools such as Gong, Customer.io, Gainsight, Omni, ProdPad, and Notion
Experience using design tools such as Figma or Photoshop
Company
Teamworks
Teamworks is an operating system for sports that supports talent acquisition, seamless operations, and holistic performance development.
201-500 employees
Funding
Current Stage
Late StageTotal Funding
$422.15MKey Investors
Dragoneer Investment GroupDelta-v CapitalGeneral Catalyst
2025-06-17Series F· $235M
2025-04-11Debt Financing
2024-07-31Series Unknown· $18.84M
Leadership Team
Zachary Maurides
Founder and Chief Executive Officer
Thomas Thomas Jr.
Senior Partnerships Executive
Recent News
Sports Business Journal
2025-11-25
Sports Business Journal
2025-11-15
Company data provided by crunchbase