Aurora Health Care · 2 hours ago
Social Media Specialist
Milwaukee, WI
Full-time
Onsite
Mid Level
3+ years expAurora Health Care is a healthcare organization focused on facilitating access, awareness, and engagement through social media. The Social Media Specialist will execute and contribute to the social media strategy, create and manage content across various platforms, and engage with the community to promote the brand effectively.
Health Care
Responsibilities
Executes and contributes to overall social media strategy through posting regularly on all of Advocate Health’s platforms (i.e. Facebook, Twitter, Instagram, Pinterest, etc.) to inform internal and external stakeholders what the Advocate Health brand offers, to increase engagement, maintain reputation and promote system and generate buzz around marketing campaigns, contests and sweepstakes
Creates daily posts and implements paid ad strategies for platforms with branded and professional images that drive goals and inspire communities to take action, including: educational and engaging video content, infographics, lead generation ads, etc
Travels to locations to photograph evergreen and on-trend content for social media
Consistently monitor pages to ensure comments within community are appropriate, and promptly addresses community comments, reviews, questions and/or concerns
Stays ahead of social media content industry news and best practices. Provides input into strategic direction for brand’s social media channels. Participates in creative brainstorming sessions to develop new, more effective ways of engaging social space
Assists as liaison between operations and system teams to support content through social media promotion (internally and externally). Assists in primary coverage for all social platforms during weekday office hours and as needed outside of work hours in evenings and weekends
Executes on day-to-day reputation management strategies and monitors all social channels to ensure our consumers are being responded to in a timely manner
Provides support and coverage at community and partner events and serves as a live in-person social media support for system-wide and site events, sports partnership events, community initiatives, etc. Collaborates with patients, families, associates and clinical professionals to develop interesting and compelling stories through our partnerships and events that enhance the brand
Pulls timely social media reports and creates monthly or as-needed dashboards. Responds to reviews on all social media platforms and works to resolve issues with internal stakeholders
Maintains monthly editorial calendars including pre-approved posts supporting brand goals, paid social ads, community and sports partnerships, events and other initiatives
Qualification
Required
Bachelor's degree in communications, journalism, public relations, marketing, advertising or other business-related field, or bachelor's degree combined with relevant experience
Typically requires 3 years of experience in day-to-day management of social media platforms
Organized and detail oriented
Strong written and oral communication skills
Ability to operate independently in a self-directed, deadline-driven environment
Ability to collaborate effectively with all levels of clinicians, management, executives, etc
Proficient in social media management and analytics tools, Microsoft Office products and familiarity with WordPress
Ability to develop social media strategies and tactics and effectively communicate recommendations to external communications leadership, under the guidance of social media leadership
A flair for creating persuasive content and communicating effectively (and differently) depending on the medium
Proactive, independent and takes initiative with consistent follow through. Results oriented
Superior time management skills, with capability of working with and meeting deadlines. Ability to handle tasks and complete work accurately and within a short timeframe
Ability to think critically, seek understanding of complex concepts, work to synthesize information, and create clarity to support sound decision-making
Strategic thinker with ability to work in a team environment on initiatives that drive business results
Thrives in a fast-paced environment, having a change mindset and comfortable navigating ambiguity
Strong interpersonal communications skills with the ability to collaborate effectively with others
Excellent oral and written communications and relationship development skills
Manage timelines, ensuring efficiency and effectiveness of communication activities
Position requires some work on weekends and outside of normal business hours
Position requires some local, regional, national and market travel
Operates all equipment necessary to perform the job
Must be able to sit, stand, walk and bend throughout the workday
Position requires travel therefore may be exposed to weather and road hazards
Protective clothing must be worn as necessary
Company
Aurora Health Care
At Aurora Health Care, helping people live well is what drives us – it’s our purpose and what we do every day.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Kristie Geil DNP, RN, CENP
Area VP/CNO Aurora Health Care, South Wisconsin, VP/CNO Aurora Medical Center Kenosha
Carla LaFever
Chief Clinical Services Officer
Recent News
Seattle TechFlash
2025-09-12
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2025-09-06
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2025-08-27
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