Axos Bank · 8 hours ago
VP, Marketing Personalization & Segmentation
SD Metro Area
Full-time
Onsite
Mid, Senior Level
$120K/yr - $145K/yr
7+ years expAxos Bank is seeking a VP of Marketing Personalization & Segmentation who will own the enterprise personalization strategy across the company's brands, products, and customer segments. This role is responsible for building and scaling a data-driven personalization engine that enhances customer acquisition, conversion efficiency, and lifetime value.
Banking
Responsibilities
Define the enterprise personalization vision and multi-year roadmap
Establish clear segmentation frameworks across Consumer, Commercial, and Securities
Set standards for what “good personalization” looks like, from basic to advanced
Own audience strategy: personas, segments, sub-segments, and dynamic audiences
Partner with Data, Martech, and Analytics to operationalize signals (behavioral, transactional, firmographic)
Ensure segmentation is actionable, not academic
Lead personalization across lifecycle journeys, web, email, paid media, and sales enablement
Move the org beyond static rules into decisioning, testing, and optimization
Partner with Content, Brand, and Product to scale modular, reusable assets
Define success metrics tied to business outcomes (conversion, speed to value, retention, cross-sell)
Establish test-and-learn frameworks and governance
Translate insights into executive-level reporting
Create enterprise standards, playbooks, and guardrails
Enable teams to execute personalization consistently without fragmentation
Serve as the connective tissue between BUs, Strategy, Martech, and Data
Qualification
Required
7+ years of marketing experience in personalization, lifecycle, growth strategy, or customer intelligence
Deep experience with CDPs, CRM, and marketing automation platforms
Strong strategic mindset paired with operational credibility
Comfortable influencing across Product, Data, Sales, and Marketing
Strong working knowledge of SQL, with the ability to independently explore, validate, and pressure-test large, complex datasets
Experience working directly with enterprise data warehouses and lakehouse environments (e.g., Databricks, Snowflake, BigQuery, Redshift), where SQL is a primary interface
Deep familiarity with the Salesforce ecosystem, including Salesforce CRM (Sales Cloud) data models (leads, accounts, contacts, opportunities)
Salesforce Marketing Cloud and/or Data Cloud (CDP) concepts, including audience activation and lifecycle orchestration
Ability to interpret and challenge segmentation logic and audience definitions
Ability to interpret and challenge data joins, signal reliability, and lifecycle stage mapping across systems
Proven ability to translate data from Salesforce, CDPs, and data lakes into actionable personalization and segmentation strategies
Comfortable operating in regulated environments where data governance, consent, and lineage matter
Preferred
Financial services or regulated-industry experience strongly preferred
Benefits
Eligible for an Annual Discretionary Cash Bonus Target: 10%
Eligible for an Annual Discretionary Restricted Stock Units Bonus Target: 10%
Company
Axos Bank
Axos Bank is an online bank that assists consumers and businesses in managing their finances.
1001-5000 employees
H1B Sponsorship
Axos Bank has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (24)
2024 (27)
2023 (25)
2022 (14)
2021 (2)
Funding
Current Stage
Late StageLeadership Team
Raymond Matsumoto
Executive Vice President - Chief Operating Officer
Recent News
2026-01-17
2026-01-05
Company data provided by crunchbase