Marketing Manager (III) [207304] jobs in United States
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Aquent · 2 days ago

Marketing Manager (III) [207304]

positionNew York, NY
timeFull-time
remoteOnsite
seniorityMid, Senior Level
money$94/hr - $105/hr

Aquent is partnering with a leading global organization at the forefront of technological innovation, whose mission is to organize the world’s information and make it universally accessible and useful. As a Marketing Manager, you will play a pivotal role in shaping and executing product marketing strategies for innovative features and services, directly influencing product positioning, launch, and adoption across global markets.

Human ResourcesOutsourcingRecruiting

Responsibilities

Act as a subject matter expert on products or features, contributing to development, conducting market analysis, and forecasting industry trends
Lead meetings to develop comprehensive marketing plans for regional or functional teams, including portfolio reviews, prioritization, and positioning strategy
Drive the creation and implementation of frameworks for product marketing content across multiple channels
Define, collect, and track key quantitative and qualitative product and business metrics for new and existing initiatives
Validate market size and opportunity, including active users, revenue, market share, and growth potential
Identify market opportunities and collaborate with cross-functional teams to build supporting rationales, hypotheses, and visions
Develop deep understanding of target audiences to shape positioning, go-to-market plans, and messaging for new products and features
Generate user insights to inform product development and marketing strategies across teams
Provide feedback on user experience, advocate for in-product improvements, and promote user engagement
Drive product brand positioning, value propositions, and messaging strategies tailored to specific product goals and voices
Independently create and iterate marketing content, partnering with production teams to finalize and publish assets
Determine research needs and scope, and manage user research with internal and external partners
Lead and manage medium to large-scale campaigns, assets, communications, and programs aligned to user needs and team OKRs
Evaluate and analyze campaign performance to optimize results and channel mix

Qualification

Product positioningData analysisMarketing campaignsBrand managementConsumer behaviorGo-to-market strategiesSituational leadershipMarketing briefsAdvising clientsStorytelling

Required

Proven expertise in product positioning
Strong data analysis and synthesis skills
Deep understanding of consumer behavior
Demonstrated situational leadership abilities
Extensive experience managing marketing campaigns
Ability to create clear, effective marketing briefs
Experience advising clients and partners
Solid background in brand management
Strong industry knowledge
Exceptional storytelling skills
Comprehensive understanding of go-to-market strategies and execution

Benefits

Subsidized health, vision, and dental plans
Paid sick leave
Retirement plans with employer matching

Company

Aquent

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Glassdoor3.8
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We supply Fortune500 clients with the best talent on the market!
dateFounded in 1986
location
Boston, Massachusetts, USA
people-size10001+ employees
web-link
http://aquent.com

Funding

Current Stage
Late Stage
Total Funding
$12.5M
Key Investors
Crystal Financial
2015-06-15Debt Financing· $12.5M

Leadership Team

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Steven Kapner
Co-Founder and Managing Director
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