Justworks · 17 hours ago
Senior Field Marketing Manager, New York
New York, NY
Full-time
Onsite
Senior Level
$138K/yr - $151K/yr
7+ years expJustworks is a company that provides support to businesses in HR issues. They are seeking a Senior Field Marketing Manager to drive the end-to-end revenue pipeline within the New York City market, focusing on pipeline creation, community building, and brand presence.
Bookkeeping and PayrollComplianceEmployee BenefitsHealth InsurancePayments
Responsibilities
Generating and accelerating pipeline by developing and executing high-impact field marketing programs
Building strong local brand presence by engaging with key business communities, partners, and organizations
Strengthening customer relationships by hosting immersive experiences that deepen customer loyalty and advocacy
Collaborating with Sales & Partnerships to create seamless regional strategies that support revenue growth
Optimizing field marketing playbooks and sharing best practices across teams to drive scale and efficiency
Pipeline Strategy & Execution: Own the localized GTM strategy and execution roadmap for your assigned territory. You are directly accountable for translating national objectives into locally relevant campaigns that drive pipeline creation and acceleration
Budget Ownership & ROI: Manage and own the localized marketing budget for your specific territory. You are responsible for strategically allocating funds across high-impact activities to maximize ROI against regional pipeline and revenue targets
Local Activations: Design and execute high-value, relationship-driven activations, including targeted Sales Activations (Executive Dinners, Workshops) and bespoke local events
Demand Generation Programs: Design and execute programs focused on driving pipeline velocity and targeting high-intent accounts. This includes leading localized campaign activation (e.g., coordinated outbound sequences, gifting programs, developing local webinars for active deals)
Strategic Partner GTM Execution: Design and execute programs focused on partner referral activation and pipeline growth. This includes running co-hosted events, leading joint pipeline reviews with partners, and ensuring seamless lead flow for partner-sourced opportunities
Community & Retention Programs: Drive local community engagement and customer advocacy programs (e.g., local user groups, customer roundtables) focused on generating measurable revenue outcomes such as customer referrals, testimonials, and retention influence
Territory Planning: Serve as the primary marketing partner to the regional Sales Manager, co-owning the quarterly GTM execution plan and local account prioritization
Account Activation: Design and execute multi-channel plays (e.g., regional ABM, partner co-outreach) targeting high-value accounts
Sales Enablement: Create and deliver targeted, localized sales enablement materials and talking points that allow the regional Sales team to effectively follow up on leads and convert opportunities generated by your activities
Operational Compliance: Monitor and enforce strict adherence to internal Sales SLAs for lead handoff and follow-up from all local activations
Localizing Central Campaigns: Serve as the operational program manager for all regional components of broader Demand Generation campaigns (e.g., managing regional follow-up for webinars and central events)
Execution Rigor: Ensure all in-market activities strictly adhere to the execution playbooks, brand identity, and standards set by the Brand team
Reporting & Optimization: Rigorously track and report on performance metrics (e.g., IO volume, pipeline influence, ROI) for all regional activities. You will use this data to inform continuous optimization and resource allocation decisions in partnership with your Regional Manager
Qualification
Required
Minimum of 7 years of experience in B2B Field Marketing or Integrated Marketing with a proven track record of personally executing localized campaigns that generate measurable pipeline and revenue outcomes
You possess the entrepreneurial drive to treat your assigned territory as your own business, owning both the strategy and execution required to hit aggressive regional goals
Experienced in building strong relationships with regional Sales teams and translating GTM strategy into actionable, jointly-executed field plays
Highly organized with a fierce attention to detail, capable of managing complex event logistics, multiple simultaneous campaigns, and rigorous follow-up processes
Proficient in using CRM (Salesforce) and marketing analytics tools to track ROI, optimize spending, and drive data-backed decision-making at the territory level
Benefits
Great benefits
Wellness program offerings
Company retreats
Company
Justworks
Justworks is a cloud-based HR and payroll platform that helps small and mid-sized companies manage payroll, benefits, compliance, and HR.
1001-5000 employees
H1B Sponsorship
Justworks has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (14)
2024 (19)
2023 (15)
2022 (19)
2021 (6)
2020 (4)
Funding
Current Stage
Late StageTotal Funding
$159.84MKey Investors
FirstMarkRedpointBain Capital Ventures
2023-11-01Series Unknown· $16.84M
2020-01-28Series E· $50M
2018-03-06Series D· $40M
Leadership Team
Michael Seckler
Chief Executive Officer
David Feinberg
Senior Vice President Risk & Insurance Programs
Recent News
Index Ventures
2025-12-29
2025-11-23
2025-10-30
Company data provided by crunchbase