Forerunner · 1 day ago
Growth Marketing Manager
United States
Full-time
Remote
Senior Level
$140K/yr - $170K/yr
6+ years expForerunner is a company focused on climate adaptation through powerful software solutions. They are seeking a data-driven Growth Marketing Manager to drive pipeline generation and support the sales team by optimizing marketing strategies and analyzing performance metrics.
Software
Responsibilities
Own pipeline creation strategy and execution. You will drive impact across key metrics including demos booked, Sales Qualified Opportunities, ARR, and conversion rates, partnering with leadership to hit ambitious targets
Optimize high-ROI channels. You will evaluate performance and manage budget allocation to maximize efficiency in our existing high-ROI channels
Build and execute new channel strategies. You will expand our reach through press, SEO, partnerships, and social platforms, determining the best ways to scale our presence across our different audiences/segments
Partner with Sales on Account-Based Marketing (ABM). You will identify high-priority government agencies and execute tailored campaigns, ads, and personalized engagement tactics to support outbound efforts
Design and manage lifecycle nurture flows. You will own automated email sequences and persona-specific onboarding drips, partnering with Customer success teams and Content teams to align messaging with the complex government buyer journey
Analyze and report on performance. You will track CAC efficiency, conversion funnels (MQL → Closed Won), and marketing-sourced pipeline to continuously improve our ROI
Qualification
Required
6-8 years of B2B growth experience
Proven success navigating long, complex B2B sales cycles (experience in GovTech, HealthTech, or RegTech is a plus)
Deep proficiency with CRM and marketing automation tools (HubSpot, Salesforce, or Attio)
Ability to leverage ABM tools to drive results
Data-driven, analytical mindset
Comfortable tracking attribution, analyzing funnel efficiency, and optimizing CAC
Experience working closely with sales teams to align on target accounts and drive conversion
Comfortable with a high degree of ambiguity
Benefits
Competitive compensation
Health/vision/dental coverage
A 401k plan
One expensed lunch per week
Quarterly wellness reimbursement
Company
Forerunner
Forerunner is software that empowers communities across the drive resilience and decrease flood risk.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$1.5MKey Investors
XFactor Ventures
2024-06-30Series A
2023-01-31Series A
2020-01-01Seed
Leadership Team
JT White
Co-Founder, CEO
Susanna Pho
Co-Founder & COO
Recent News
Atacama Ventures
2023-11-07
Gutter Capital-
2023-07-25
Company data provided by crunchbase