Juul Labs · 18 hours ago
Category Manager
United States
Full-time
Remote
Mid, Senior Level
$126K/yr - $158K/yr
5+ years expJuul Labs is dedicated to transitioning the world’s billion adult smokers away from combustible cigarettes. The Category Manager role is responsible for driving growth through insights-based selling and requires strong analytical skills and cross-functional collaboration.
B2CConsumer ElectronicsConsumer Goods
Responsibilities
Analyze market trends to develop channel-specific category plans and toolkits
Continuously assess channel opportunity sizing, gap-to-growth, and program effectiveness using available data across multiple sources and levels of granularity
Adapt category solutions for diverse store environments and resource levels
Partner with field and distributor sales teams to create, communicate, and execute unique initiatives at the street level
Partner with Consumer Experience and Insights teams to provide a 360-degree view of market landscapes
Serve as the “voice of the channel” within the organization, advocating for their needs and creating practical and mutually-beneficial solutions
Support annual planning, contract negotiations, and program compliance
Qualification
Required
5+ years of CPG industry Category Management experience
Direct customer-facing experience in the U.S. convenience retail channel (distributor, c-store chain, and/or independent operator exposure strongly preferred)
In-depth understanding of go-to-market approaches in the regulated products landscape
Demonstrated expertise in pricing strategy, promotional planning, and ROI analysis
Strong analytical capabilities and comfort using syndicated data (Circana, Nielsen), CRM and TPM/TPO tools (Salesforce), and BI platforms (Tableau)
Strategic and analytical thinker with a bias for action and ability to influence at all levels, both internally and with customers
Demonstrated ability to thrive in a fast-moving organization and adapt quickly to evolving business dynamics
Bachelor's Degree in Business, Economics, Marketing, Finance, or related field
Preferred
Direct customer-facing experience in the U.S. convenience retail channel (distributor, c-store chain, and/or independent operator exposure strongly preferred)
CMA/SIMA Certification strongly preferred
Benefits
A place to grow your career. We’ll help you set big goals - and exceed them
People. Work with talented, committed and supportive teammates
Equity and performance bonuses. Every employee is a stakeholder in our success
Cell phone subsidy, commuter benefits and discounts on JUUL products
Excellent medical, dental and vision, disability, and life insurance, plus family support, wellness, legal, and employee assistance program benefits
401(k) plan with company matching
Plus biannual discretionary performance bonuses
Company
Juul Labs
Juul Labs is a thriving team of scientists, engineers, designers and professionals who are committed to offering adult smokers alternatives to combustible cigarettes, while combating underage use of our products.
1001-5000 employees
H1B Sponsorship
Juul Labs has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (7)
2024 (7)
2023 (20)
2022 (37)
2021 (30)
2020 (31)
Funding
Current Stage
Late StageTotal Funding
$16.45BKey Investors
AltriaTiger Global Management
2023-11-09Series Unknown· $1.28B
2022-11-10Series Unknown
2020-02-06Debt Financing· $721.56M
Leadership Team
K.C. Crosthwaite
Chairman & CEO
Robert Terra
Vice President Corporate Communications
Recent News
2026-01-24
Anchorage Daily News
2025-12-19
2025-12-01
Company data provided by crunchbase