Tinuiti · 3 hours ago
Senior Director, Strategic Planning
United States
Full-time
Hybrid
Director/Executive
$150K/yr - $165K/yr
12+ years expTinuiti is the largest independent full-funnel marketing agency in the U.S., and they are seeking a Senior Director to lead their Strategic Planning team. This role focuses on promoting and expanding the agency's strategic planning capabilities while serving as the primary media planning lead on complex client accounts.
AdvertisingAffiliate MarketingAnalyticsCRMEmail MarketingMobileSearch EngineSEMSEOSocial Media Advertising
Responsibilities
Leading the end to end strategic planning capability on your key client(s) as well as, ensuring all plans integrate seamlessly across every media channel type, including offline, online, upper-, mid-, and lower-funnel environments, advancing our strategic media capabilities across the broader team
Orchestrates the development of rigorously grounded, full-funnel strategic media plans that reflect a client's business strategy to build its brand and use the full breadth of media principles (reach, frequency, incrementality, diminishing returns, attention, etc) to advance its share/penetration and drive profitable growth
Serve as the team’s most advanced educator and translator of media fundamentals, able to explain core planning concepts, such as audience architecture, media math, reach curves, investment allocation logic, channel roles, measurement frameworks, both to hands-on client practitioners and to VP+ executives
Partner with communications planners as needed to ensure strategic alignment across audience, messages, and channels
Produce & templatize the core outputs of Tinuiti’s planning tool suite
Oversee training curriculum on uncovering consumer insights and translating them into ideas that address client challenges
C-Level partnership by contributing to Tinuiti’s solution capabilities and meeting the agency ROCK goals
Be a critical stakeholder in the development of Tinuiti’s planning tool partners. Evaluate and roadmap the further development of Tinuiti’s suite of tools
Leads consultancy opportunities focused on media mix and audience development
Creatively craft information into concise stories that engages, inspires, and motivates
Build trust with clients and become trusted advisors by showing skills and expertise in their business (i.e. data, goals, needs, etc)
Partner with primary client POCs to help them steward media strategies and recommendations across their organizations while establishing credibility with VP+ stakeholders as well as other members of the IAT
Partner with Client Partners on account planning to identify media driven growth opportunities to increase client revenue growth
Instill a break-it approach to strategy and the role of media to unlock growth and develop new case studies for brands and the agency
Qualification
Required
12+ years of media strategy and planning experience
Omnichannel media planning experience across the marketing funnel
Experience working with major retail, eCommerce, or CPG brands
Strong POV of industry planning, insights, and competitive tools
Expert knowledge of the media landscape
Knowledge across planning and research tools, example: Kantar, Similar Web, Pathmatics, etc
Ability to build relationships with clients and peers (trusted advisor)
Strong written and oral communication skills, specifically around presentation and executive-level story-telling
Ability to travel to onsite meetings 1-2 times a month at most
Benefits
Unlimited PTO
Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts
Retirement: Match up to 4% of your contributions at 100% with immediate vesting
Perks and Wellness: Fringe, Forma, Unlimited Telemedicine and Teletherapy available at no cost, Thankful giving, Equity
Parental Leave: Birthing parents receive 16 weeks of leave with 100% pay (partners 12 weeks) after the birth or adoption of a child.
Learning and Development: On-demand learning (powered by LinkedIn Learning), mentorship program, leadership and management development programs and resources
Company
Tinuiti
Tinuiti is a data-driven digital marketing agency specializing in full-service online marketing.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
unknownKey Investors
Antares
2020-12-02Acquired
2019-08-22Debt Financing
Leadership Team
Zach Morrison
Chief Executive Officer
Justin Manus
CTO
Recent News
2026-01-15
Media Post
2025-12-04
Company data provided by crunchbase