General Motors · 9 hours ago
Global Content Lead
Warren, Michigan, United States of America
Full-time
Hybrid
Senior Level
5+ years expGeneral Motors is a leading automotive company committed to innovation and sustainability. They are seeking a Global Content Lead to drive the planning and execution of high-impact marketing assets for international vehicles, while also serving as the AI content lead to enhance global content strategies.
AutomotiveElectric VehicleInformation ServicesManufacturingTransportation
No H1B
Responsibilities
Work with the advertising and communication teams to understand product reveal and launch plans to ensure content is available to support the needs across all the markets
Work with creative agencies and the markets to adapt U.S. assets for global use
Coordinate and integrate Global input into key brand moments
Act as the AI content maker for the global brand teams, using generative AI tools (e.g., text, image, video) to help create, adapt, and version content packages for the global regions, while maintaining brand integrity and quality
Facilitate the exchange of information and assets and foster the integration between the U.S. brand strategy team and the international markets
Partner with other teams within GM to pilot new content tools and technologies in development, helping to define use cases, requirements, and success metrics from a global brand perspective
Design and maintain AI-ready templates, prompts, and playbooks that enable markets and agencies to efficiently generate on-brand content (copy, visuals, and simple content variants) for local needs
Support regional teams in adopting AI tools by providing hands-on guidance, training, and best practices, and by troubleshooting issues as new capabilities roll out
Ensure all content maintains product integrity and adheres to GM legal and safety policies, escalating risks as needed
Capture and synthesize learnings from AI tool pilots (what works, what doesn’t, impact on quality/speed/cost) and translate them into clear recommendations for scaling across markets
Support a forward-looking view of emerging AI content capabilities and competitor activity; bring structured, practical recommendations on where AI can augment existing content workflows versus where traditional production remains essential
Qualification
Required
Bachelor's Degree required; in Marketing or related field preferred
5+ years of advertising or integrated marketing experience required; automotive industry or relevant sectors experience preferred
Hands-on experience using generative AI tools in a marketing, creative or content production context
Strong project management abilities with attention to detail
Excellent written and verbal communication skills
Demonstrated ability to translate marketing or brand briefs into effective prompts, inputs and workflows that produce on-brand AI-generated content
Familiarity with basic concepts of AI governance in marketing (e.g., disclosure of AI use, IP and training data considerations, bias, brand safety) and comfort operating within defined guardrails
Experience testing or piloting new content tools or platforms, documenting learnings, and turning them into simple guidance for non-technical marketing partners
Experience with both traditional and digital advertising channels
Creative thinking with a strong understanding of branding and visual communication
Ability to work collaboratively in a dynamic, fast-paced environment, adapting to manage multiple priorities and fostering a culture of inclusion
Proficiency in managing relationships with external agencies and internal cross-functional teams
Expertise in cross cultural communication and collaboration with global stakeholders
Demonstrated cultural competence, sensitivity, and diplomatic ability; willingness to navigate and respect cultural differences
Regularly participate in global meetings which may be outside of core business hours due to local market time zones
Ability to be a proactive, collaborative self-starter, who takes initiative and seeks out support and guidance as needed
Benefits
Relocation benefits
Company
General Motors
General Motors is an automotive company that designs, produces, markets, and distributes vehicles and vehicle parts.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$8.51BKey Investors
US Department of Energy
2025-05-05Post Ipo Debt· $2B
2024-10-31Grant· $8M
2024-07-11Grant· $500M
Leadership Team
Mary Barra
Chair and Chief Executive Officer
Tony Cervone
Senior Vice President, Global Communications
Recent News
Mexico Business
2026-01-23
2026-01-23
2026-01-23
Company data provided by crunchbase