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DRB Homes · 10 hours ago

Marketing Coordinator

Addison, TX

Full-time

Onsite

New Grad, Entry Level

DRB Homes is seeking a Marketing Coordinator to manage marketing, merchandising, and startup/close down activities for their communities. The role involves coordinating advertising, model home decorating, and vendor activities while acting as a liaison for marketing development and support in the region.

Building MaterialReal Estate

Responsibilities

Generates increased traffic to the communities

Coordinates department advertising needs

Organizes model home and trailer activities

Maintains website

Coordinates sales/marketing events

Prepares advertisement layouts and marketing materials

Creates and establishes strategic marketing plans to achieve company objectives for products and services

Plans and oversees execution of promotional activities including print, electronic media, trade shows, direct mail, point-of-purchase displays, and signage

Manages development, production, and distribution of promotional and collateral materials to support marketing programs

Analyzes marketing programs and adjusts strategy and tactics to increase effectiveness in generating traffic

Provides web site management, tracking online leads, and monitoring conversion

Manages model decorating processes and maintains furniture inventory

Creates and maintains master electronic file of current collateral and display images

Responsible for timely coordination of new community preparations, including sales trailer (utilities, facility, landscape, displays, location, etc.), model(s), pre-sale information, and grand opening events, etc

Reviews and ensures accuracy of all marketing material prior to public release

Sets-up and maintains photo library of finished homes and models (interior & exterior, all plans)

Assists General Sales Managers with selections of all Market/Model homes (target price - lot - plan - inclusions - colors)

Maintains current signage for communities and continuously reviews existing signage while researching/obtaining new and better locations

Assists General Sales Manager with merchandising of Model Homes and sales office set-up

Assists sales and marketing team with determination of targeted consumer groups, product types and pricing for communities

Processes department marketing supplies and promotional materials

Processes department invoices

May include other duties as assigned

Qualification

Marketing strategy developmentWebsite managementAdvertising coordinationEvent planningPromotional material productionCommunication skillsOrganizational skills

Required