Walmart Canada · 1 day ago
Senior Copywriter
Hoboken, NJ
Full-time
Onsite
Mid, Senior Level
$80K/yr - $155K/yr
2+ years expWalmart Canada is a leading retail company, and they are seeking a Senior Copywriter to create engaging content for various marketing initiatives. The role involves conceptualizing and writing copy that aligns with Walmart's brand standards while collaborating with cross-functional teams to develop effective content strategies.
DeliveryRetailShopping
Responsibilities
Conceptualizes and writes engaging content for creative initiatives, campaigns, and projects (for example, point-of-view advertisements, marketing campaigns, landing pages) by creating benefit- and feature-oriented messaging; ensuring on-brand consistency; developing copy for vendors (for example, content and advertising agencies); and updating and maintaining existing creative assets
Contributes to the development of the Content strategy by keeping up-to-date on industry trends, best practices, and the competitive landscape; collaborating with management, business owners, and other cross-functional stakeholders (for example, Design, User Experience (UX)) to translate business objectives into actionable marketing messages; writing copy for strategic program components (for example, seasonal marketing campaigns, brand shops); aligning product enhancements with Walmart's marketing goals; and partnering with producers, designers, and business owners to deploy efficient workflow processes
Maintains Walmart.com content guidelines and style guides by ensuring consistency and quality across the site experience; aligning company and vendor content with established brand standards; and maintaining and evolving the content tone and voice of Walmart.com
Coordinates, completes, and oversees job-related activities and assignments by developing and maintaining relationships with key stakeholders; supporting plans and initiatives to meet customer and business needs; identifying and communicating goals and objectives; building accountability for and measuring progress in achieving results; identifying and addressing improvement opportunities; and demonstrating adaptability and promoting continuous learning
Provides supervision and development opportunities for associates by hiring and training; mentoring; assigning duties; providing recognition; and ensuring diversity awareness
Ensures compliance with company policies and procedures and supports company mission, values, and standards of ethics and integrity by implementing related action plans; utilizing and supporting the Open Door Policy; and providing direction and guidance on applying these in executing business processes and practices
Qualification
Required
Bachelor's degree in Journalism, Creative Writing, Advertising, or related field and 2 years' experience in copywriting OR 4 years' experience in copywriting
Preferred
Copywriting for online brand initiatives
Copywriting in an online creative or related digital field
Copywriting in a retail environment
Developing copy concepts in a retail or marketing environment
Working for or with creative agencies
Benefits
Health benefits include medical, vision and dental coverage.
Financial benefits include 401(k), stock purchase and company-paid life insurance.
Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting.
Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement.
Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities.
Company
Walmart Canada
Walmart Canada is a subsidiary of Walmart that operates a chain of more than 400 stores nationwide. It is a sub-organization of Walmart.
10001+ employees
Funding
Current Stage
Late StageRecent News
Canada NewsWire
2025-12-18
Canada NewsWire
2025-12-03
Company data provided by crunchbase