MegaFood · 19 hours ago
Regional Sales Manager, West
MegaFood is a Certified B Corporation committed to crafting efficacious, planet-first supplements from plants. The Regional Sales Manager, West directs and manages a sales team of brokers and inside sales, focusing on achieving business goals through strategic sales management and collaboration across various teams.
Dietary SupplementsFitnessHealth CarePersonal HealthWellness
Responsibilities
Manage and lead a national network of boutique broker partners, ensuring alignment with MegaFood’s strategic priorities across the natural and specialty retail landscape
Develop and implement regional sales strategies and customer plans that drive distribution, velocity, and brand presence at key accounts represented by brokers
Provide clear sales targets, promotional priorities, and performance expectations to broker partners; conduct regular business reviews to track progress and course-correct as needed
Oversee annual and promotional planning with broker-managed accounts, including forecasting, trade spend allocation, and ROI analysis to support profitable growth
Collaborate cross-functionally with Customer Strategy, Finance, and Supply Chain teams to ensure broker execution supports MegaFood's operational and financial objectives
Analyze syndicated and customer-specific data (e.g., SPINS, IRI, and retailer POS) to identify performance trends, gaps, and actionable growth opportunities across broker-managed territories
Stay informed on category trends, competitive activity, and regional retail dynamics; translate insights into recommendations for brokers and internal stakeholders
Represent MegaFood at key customer meetings, broker summits, and industry events, acting as a strong brand steward and strategic partner
Partner with internal finance and demand planning teams to validate broker forecasts, ensure inventory alignment, and support accurate planning cycles
Track and manage regional trade budgets across broker partners; ensure proper promotional execution, deduction resolution, and compliance with internal trade systems
Qualification
Required
Bachelor's degree in Business, Marketing, or related field required
3-5 years of progressive sales experience in the CPG industry, with at least 2 years managing broker networks or regional accounts
Experience working with natural channel retailers (Sprouts, NGVC, INFRA, NCG, co-ops, etc.) and distributors (e.g., UNFI, KeHE) required
Prior experience in the supplement and wellness a must
Proven track record of meeting or exceeding sales goals and driving sustained business growth
Proven ability to lead and motivate broker partners, ensuring accountability and performance across multiple regions or channels
Experience with the supplement, wellness, and natural products industry, including retail dynamics specifically in the natural channel
Proficiency in analyzing syndicated data (SPINS, IRI, Nielsen) and customer POS to extract insights, identify trends, and inform decision-making
Strong ability to work across internal departments such as finance, demand planning, marketing, and operations to achieve shared goals
Ability to pivot quickly, navigate ambiguity, and develop creative solutions in a fast-paced, evolving market environment
Highly organized with the ability to manage multiple priorities, accounts, and broker relationships across geographies
Working knowledge of trade management systems, CRM platforms, and Microsoft Office (Excel, PowerPoint, Outlook)
Benefits
Annual performance bonus
Medical, dental and vision benefits
401K match
Other wellness benefits
Company
MegaFood
MegaFood is a health & wellness company providing vitamin dietary supplements.
Funding
Current Stage
Growth StageRecent News
2026-01-16
Morningstar.com
2026-01-07
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