Director, Growth Marketing jobs in United States
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Cornbread Hemp® · 1 day ago

Director, Growth Marketing

positionKentucky, United States
timeFull-time
remoteOnsite
seniorityDirector/Executive
money$150K/yr - $165K/yr
date7+ years exp

Cornbread Hemp is a Kentucky-founded wellness company focused on providing high-quality natural wellness products. They are seeking a Director of Growth to develop and execute a performance-driven growth strategy, primarily through paid media and funnel optimization, while collaborating closely with the CMO and cross-functional teams.

Cannabis

Responsibilities

Own the end-to-end growth marketing strategy across customer acquisition
Develop and execute a performance marketing roadmap focused on CAC, LTV, ROAS, and revenue growth
Manage and optimize budgets across all paid channels to maximize ROAS
Identify, test, and scale new growth channels and tactics
Lead digital prospecting and remarketing efforts across paid social, paid search, and emerging platforms
Build and optimize full-funnel campaigns (top, mid, and bottom of funnel) with clear messaging and offers
Continuously test creative, audiences, landing pages, and offers to improve conversion rates
Own growth analytics and reporting, leveraging tools such as Google Analytics and ad platform dashboards
Analyze and report on CPC, CAC, ROAS, LTV, conversion rates, and cohort performance
Improve attribution modeling to better understand channel-level performance
Make data-driven recommendations on spend allocation, tooling, and experimentation
Collaborate closely with the CMO, Executive Creative Director and eCommerce/Retention Director on annual promotional calendars, campaign themes, and growth priorities
Work with internal partners (social, creative, web, video) to produce high-performing, persona-driven content
Ensure brand consistency across all growth marketing touchpoints while prioritizing performance
Provide clear direction, feedback, and accountability across marketing initiatives

Qualification

Growth marketing strategyPerformance marketingPaid media managementE-commerce marketingFull-funnel marketingBudget managementData-driven recommendationsStartup experienceRegulated industries experienceCross-functional leadership

Required

Must be legally authorized to work in the U.S
7+ years of experience in growth marketing, performance marketing, or e-commerce marketing
Proven success scaling paid media and growth programs in a DTC or e-commerce environment
Strong understanding of full-funnel marketing and lifecycle growth
Hands-on experience managing seven-figure+ monthly ad budgets

Preferred

Experience in regulated industries (CBD, cannabis, wellness, or supplements) is a strong plus
Prior startup or high-growth company experience preferred

Benefits

Health, dental, and vision benefits
Paid time off
401(k) plan
Employee discount
Paid training and competitive wages
Opportunities for professional growth and personal development

Company

Cornbread Hemp®

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Recognized by Inc. 5000 as the fastest-growing hemp company in America, Cornbread Hemp is a market leader in hemp-derived THC & CBD.
dateFounded in 2019
location
Louisville, Kentucky, USA
people-size51-200 employees
web-link
https://www.cornbreadhemp.com/

Funding

Current Stage
Growth Stage
Total Funding
$2.5M
Key Investors
Larry Doyle
2023-10-18Series Unknown· $0.2M
2023-10-18Debt Financing
2022-12-19Series Unknown· $1.68M

Leadership Team

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Eric Zipperle
Co-Founder & CEO
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Recent News

PR Newswire
Cornbread Hemp Launches Hemp Tourism Experience in Louisville
2025-11-20
PR Newswire
Cornbread Hemp Announces the First-Ever THC Beverage Sponsorship in College Athletics
2025-08-29
South Africa Today
Best CBD Gummies for Sleep in 2025
2025-06-16
Company data provided by crunchbase