AKE Safety Equipment · 1 day ago
Digital Marketing Specialist
Rochester, MN
Full-time
Onsite
Entry Level
1+ years expAKE Safety Equipment is a market-leading fire safety equipment manufacturing and sales company. They are seeking a Digital Marketing Specialist to manage digital marketing channels, optimize performance, and create high-quality content that supports growth and brand consistency.
Consumer GoodsFacilities Support ServicesManufacturingPublic Safety
Responsibilities
Own and manage digital marketing channels (e.g., social media, email, SEO, content, and/or web)
Plan, execute, and optimize digital campaigns across platforms
Create and oversee high-quality digital content, graphics, and short-form video
Optimize messaging, CTAs, and content for conversion and engagement
Support SEO strategy, content optimization, and organic growth
Launch and manage A/B tests and performance experiments
Track analytics, monitor performance metrics, and create performance reports
Use AI tools to improve efficiency, output, and scalability
Collaborate on promotions, campaigns, and growth initiatives
Ensure brand consistency across all digital platforms
Manage multiple projects while maintaining quality, organization, and deadlines
Support broader marketing initiatives including launches, campaigns, and growth efforts
Qualification
Required
Bachelor's degree in marketing or related field
1–3 years of relevant digital marketing experience
Strong understanding of branding and digital strategy
Experience with graphic design and video editing
Comfort working with analytics, reporting, and performance metrics
Familiarity with SEO best practices and content optimization
Understanding of online conversions and funnel strategy
Experience using AI tools in marketing workflows
Strong organizational and project management skills
Ability to manage multiple priorities with consistency and focus
Growth mindset with a strong desire for learning and improvement
Data-driven, experimental, and performance-focused thinking
Preferred
Social media marketing experience
Email marketing experience
Experience with marketing automation tools
Website building tools
Adobe Creative Cloud platform
Advanced video editing or motion graphics
Customer funnel optimization experience
SEO tools and analytics platforms experience
Benefits
Competitive entry-level salary
Performance-based bonus opportunities
Paid time off
Growth-oriented role with clear advancement path
Hands-on learning in modern digital marketing
Supportive, collaborative work environment
Opportunity to grow into higher-level marketing roles
Company
AKE Safety Equipment
AKE Safety Equipment is the manufacturer and distributor of fire extinguishers that also own, operate, and endorses fire safety companies.
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase