Middesk · 11 hours ago
Social Media Manager
New York, United States
Full-time
Onsite
Senior Level
6+ years expMiddesk is a company focused on transforming business identity verification. The role of Social Media Manager involves owning the organic social presence of Middesk, creating engaging content, and shaping the company’s public perception across various platforms.
Business DevelopmentEnterprise Resource Planning (ERP)Enterprise SoftwareFinTechInformation TechnologyRisk Management
Responsibilities
Own Middesk’s organic social presence end to end, with a primary focus on LinkedIn, X, Reddit, and emerging technical communities
Define the role each channel plays across awareness, validation, amplification, and conversion support, and hold a high bar for what’s worth posting
Create and publish social-native content (short-form video, threads, carousels, commentary) that drives meaningful engagement, not just impressions
Run fast, lightweight experiments on hooks, formats, cadence, and distribution; build repeatable formats from what works and quickly drop what doesn’t
Partner closely with Brand, Product Marketing, and Storytelling to translate flagship assets (data reports, product moments, customer stories) into social content that travels further
Shape and support executive social presence, especially on LinkedIn, through theme development, drafting, editing, and ghostwriting that sounds credible and human
Stay close to conversations in fintech, fraud, compliance, and B2B infrastructure; engage selectively and surface patterns, objections, and emerging narratives back to internal teams
Measure success beyond vanity metrics: growth in engaged followers within our target audience, quality of conversation, and clear top- and mid-funnel signal via UTMs, attribution, and sales feedback
Qualification
Required
6+ years experience in social, content, or brand roles, ideally in B2B SaaS, fintech, or adjacent technical industries
A social-native thinker who understands how relevance, credibility, and momentum are built
Strong writing instincts and comfort publishing ideas under your own judgment
Opinionated with good taste; you know when to push, refine, or pause
Curious and pattern-driven, with the ability to turn signals into insight
Comfortable creating or directing short-form video and collaborating closely with designers
Data-literate and outcome-oriented, using metrics to sharpen judgment rather than dictate it
Self-directed and confident partnering cross-functionally in a fast-moving environment
Company
Middesk
Middesk is an identity platform that automates business verification and underwrites decisions.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$77MKey Investors
Sequoia CapitalAccel
2022-06-09Series B· $57M
2021-03-24Series A· $16M
2019-09-12Seed· $4M
Leadership Team
Kyle Mack
CEO and Co-founder
Recent News
2025-12-29
Company data provided by crunchbase