Loyalty Marketing Manager jobs in United States
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Meijer · 13 hours ago

Loyalty Marketing Manager

Meijer is a company dedicated to helping people live better and healthier lives, and they are seeking a Loyalty Marketing Manager to develop and implement loyalty marketing strategies. This role is focused on driving customer acquisition and retention through data-driven strategies while collaborating with various teams to optimize the loyalty program.

Food ProcessingHealth CarePharmaceuticalRetail

Responsibilities

Maintain consistent brand messaging and presence across all Loyalty campaign, promotion, and incentive strategies
Lead and supervise a team of Loyalty and Customer Engagement individual contributors
Drive growth and adoption of loyalty program, contributing to the development of strategies that drive new customer acquisition and profitability
Lead and oversee the execution of strategies to nurture current high-value shoppers and re-engage lapsed customers
Optimize loyalty contact strategies to effectively communicate onboarding and lifecycle expectations and program benefits
Responsible for managing loyalty marketing calendar and day-to-day execution of loyalty related initiatives
Leverage customer insights to establish, refine and oversee execution of multi-phased action plans to drive growth
Influence the customer’s program experience by contributing innovative new ideas based on research, industry trends, competitive information, and customer feedback
Partner with Digital Product Owner to execute on loyalty roadmap within agile frameworks
Collaborate with the Analytics team to develop reporting needs and create performance visibility
This description is not inclusive of all responsibilities within the position; may perform additional duties

Qualification

Loyalty MarketingAnalytical SkillsLeadershipAgile MethodologiesData AnalysisMicrosoft ExcelCommunication SkillsTime ManagementCollaboration

Required

Bachelor's degree in Marketing, Business or related field
5+ years in Marketing with focused experience in Loyalty Marketing and leadership
Strong analytical skills inclusive of using reporting tools and accurately interpreting data with high attention to detail
Experienced in leading through complex, ambiguous, or fast-paced environments
Proficient in Microsoft Office with an emphasis in Excel for data analysis
Experienced in Agile methodologies
Strong knowledge of engagement and financial reporting tools

Preferred

Analytical, entrepreneurial, and solution-oriented mindset and approach to problem-solving
Excellent, empathetic people management skills backed by developing and motivating high-performing teams
Exceptional communication and collaboration abilities to work alongside cross-functional teams
Passion for creating outstanding and rewarding Loyalty Programming while remaining on the cutting edge of consumer demands
Effective time-management skills

Benefits

Weekly pay
Scheduling flexibility
Paid parental leave
Team member discount
Career growth opportunities
Medical, dental, and life insurance
24/7 Employee Assistance Program
401(k) plan with an employer match

Company

Meijer is a shopping website for grocery, health, and beauty care.

Funding

Current Stage
Late Stage
Total Funding
$27M
2016-08-04Series Unknown· $7.8M
2015-09-15Series Unknown· $7.2M
2014-10-24Series Unknown· $12M

Leadership Team

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Christine (Tina) Dekker
SVP, General Counsel, Corporate Secretary & Chief Compliance Officer
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Alondra Munoz
Human Resources Business Partner
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Company data provided by crunchbase