American Heart Association · 20 hours ago
Marketing Communications Director
Houston, TX
Full-time
Hybrid
Lead/Staff, Director/Executive
3+ years expThe American Heart Association, founded in 1924, is dedicated to combating cardiovascular disease and improving health outcomes. They are seeking a Marketing Communications Director to lead communication strategies and marketing programs in Houston, TX, focusing on enhancing organizational visibility and engagement with sponsors and volunteers.
AssociationFitnessHealth CaremHealthPersonal Health
Responsibilities
Craft, implement, coordinate, and evaluate comprehensive communications and public relations campaigns that enhance organizational reputation, visibility, and positioning within the marketplace and public, including awareness initiatives focused on acute events and women and heart disease
Plan and execute event promotion campaigns, including brainstorming innovative, out-of-the-box promotional ideas and efficiently coordinating execution
Lead volunteer promotion plans and execute strategic communications that elevate volunteer engagement, recognition, and participation across events and campaigns
Secure, manage, and expand earned media participation to support organizational events, volunteer storytelling, health news, and community impact initiatives
Build, maintain, and strengthen strategic media relationships to drive sustained visibility, credibility, and long-term media partnerships
Lead and collaborate on community impact communications initiatives and public-facing promotions, including integrated campaigns for special events
Develop, execute, and oversee social media strategy, including content creation, publishing, monitoring, and performance optimization across platforms
Plan and execute sponsored and paid communications campaigns across social, online, and traditional media channels to amplify reach and engagement
Produce and manage PR and communications content for the market’s online presence, digital platforms, and social media accounts, ensuring message consistency and brand alignment
Collaborate with media advocacy staff to develop and implement media advocacy strategies aligned with policy priorities and public health goals
Partner with development teams across the market to support revenue goals and fundraising events by producing, securing, and presenting compelling communications materials and presentations
Monitor campaign performance and contribute data to support performance and ROI reporting that evaluates and demonstrates the effectiveness of marketing, communications, and development activities
Manage communications budgets in collaboration with leadership, including allocating resources across projects to maximize impact and efficiency
Ensure adherence to organizational branding guidelines across all public-facing communications materials and platforms
Partner with the Region Marketing Communications VP and leadership to manage local crises or sensitive issues through strategic messaging and media response
Monitor trends and emerging best practices in public relations, marketing, communications, and nonprofit management to inform innovative, forward-looking PR strategies
Assist in developing and maintaining systems, procedures, and workflows that support the effective operation of the marketing and communications function
Lead and implement additional public relations and communications projects assigned by leadership
Qualification
Required
Bachelor's degree in marketing, public relations, or related field preferred
At least 3 years of experience in marketing, marketing communications, or public relations
Intermediate to advanced skills with Microsoft Office, including Excel, Outlook, PowerPoint, and Word
Ability to lift and/or move large objects (such as boxes) with the expectation that heavier items would be broken down into smaller components or requesting additional assistance may be required before lifting and/or moving
Preferred
Bilingual (Spanish/English) a plus
Benefits
Medical, dental, vision, disability, and life insurance
Robust retirement program that includes an employer match and automatic contribution
Employee assistance program
Employee wellness program and telemedicine
Paid Time Off (PTO) at a minimum of 16 days per year for new employees
12 paid holidays off each year
Tuition Assistance
Company
American Heart Association
The American Heart Association is the nation’s oldest and largest voluntary health organization.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
$4.62MKey Investors
Stupski FoundationAmeriCorps Public AlliesCity Furniture
2025-08-14Grant· $0.1M
2024-07-09Grant· $2.7M
2024-06-06Grant· $0.69M
Leadership Team
Jennifer Hall
Chief, Data Science and Analytics
Lynne Braggs
National, Sr. Director Digital Content Production, Creative (Marketing)
Recent News
Central New York Business Journal
2026-01-16
2025-12-24
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