Coesia S.p.A. · 23 hours ago
Sales Force Effectiveness Manager
Covington, KY
Full-time
Hybrid
Senior Level, Lead/Staff
10+ years expCoesia S.p.A. is a global leader in innovation-based industrial and packaging solutions. The Sales Force Effectiveness Manager will create and implement processes to optimize sales and enhance market segment knowledge, focusing on improving efficiency and conversion rates within the sales funnel.
Industrial EngineeringMechanical EngineeringPackaging Services
Hiring Manager
Cameron Molnar
Responsibilities
Optimize lead-to-order processes to support the realization of sales and market share targets
Evaluate, and refine sales process to remove bottlenecks, improve efficiency, and strengthen conversion rates across the funnel
Align with Marketing and Sales Leadership on sales enablement needs and deliver the required training programs, tools, and materials
Collect and analyze sales and pipeline data to identify trends, performance gaps, and improvement opportunities
Drive sales force into process / tools adoption
Participate in sales meetings and project groups
Support Marketing with prospects and contact searches; conduct first-contact screening
Assess lead-generation campaigns' impact with Marketing
Ensure lead assignment and management to sales force
Produce dashboards and KPI reports to track productivity, target attainment, and funnel health
Assist Marketing and Sales Leadership with operational and analytical tasks
Implement or drive SFE practices locally
Collaborate with Finance to deliver reliable forecasts for resource planning and budget allocation
Define and optimize sales territories with Sales Leadership; support geographical coverage modeling
Run annual customer segmentation process in collaboration with sales reps
Lead and monitor the Account Planning activity
Define sales-rep specific sales targets in collaboration with Commercial Leadership and track quota attainment
Administer sales incentive schemes and ensure accuracy of all incentive-relevant data
Select, maintain, and optimize sales systems/CRM ensure data accuracy, system accessibility, and user support
Support sales team competences' growth
Support sales Leadership with preparation of tools and frameworks for assessing sales team’s competences and mapping competency gaps
Collaborate with Sales Leadership and HR on development and delivery of Sales-specific training program and onboarding programs for new joiners, including the Sales Process and CRM
Qualification
Required
Bachelor's Degree or equivalent combined experience with an emphasis on sales and B2B Marketing
Experience with strategic sales action planning, sales operations, commercial excellence, business analytics, or CRM administration (10+ years)
Budgeting and sales forecasting experience
Must have a strong working knowledge of computer applications including Microsoft Office products (Microsoft Word, Excel, Outlook and PowerPoint) and the ability to effectively utilize BI and CRM tools such as Microsoft Dynamics
Benefits
401K offering 6% company match with no vesting period.
Flexible remote work offering.
8-weeks paid parental leave.
Multiple health benefit & insurance options.
PTO, sick time, and 12 observed calendar holidays.
Company paid short-term disability (80% wager placement) & long-term disability.
HSA company contribution for individual & employer family coverage.
Company
Coesia S.p.A.
Coesia is a privately owned group of companies specialising in highly innovative industrial and packaging solutions, operating globally with its headquarters in Bologna, Italy.
5001-10000 employees
Funding
Current Stage
Late StageLeadership Team
Alessandro Parimbelli
Chief Executive Officer
Jonathon Titterton
Chief Executive Officer
Recent News
Precedence Research
2025-11-05
Company data provided by crunchbase