Marketing Campaign Manager jobs in United States
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Biamp · 17 hours ago

Marketing Campaign Manager

Biamp is a company that creates professional audiovisual solutions. The Marketing Campaign Manager is responsible for planning, executing, and optimizing email and digital marketing campaigns to drive engagement and generate qualified leads, while managing the marketing automation system and collaborating with cross-functional partners.

AudioElectronicsSoftwareVideo

Responsibilities

Collaborate with internal partners to build, segment, deploy and continuously improve digital demand and email campaigns to support product launches, promotions, and brand initiatives, including newsletters, nurture programs, events, webinars, paid media, and promotional sends
Own and manage our marketing automation system (HubSpot)
Develop campaign strategy, segmentation, lead scoring, and testing plans to improve engagement and conversion
Monitor campaign performance and make ongoing optimizations to improve efficiency and results based on engagement, A/B testing, conversion data and other insights
Track ROI and recommend improvements based on performance trends
Ensure accurate tracking for conversions, events, and performance across campaigns and channels
Create forms, landing pages, workflows and web content to support campaigns, promotions and events
Provide reporting and insights on campaign performance and demand metrics for stakeholders
Routinely perform database cleanup and list management
Ensure campaigns align with Biamp brand guidelines, voice, and overall go-to-market strategy
Stay up to date on digital marketing trends and identify opportunities to test and implement new tactics

Qualification

Marketing automationEmail marketingDigital marketingCampaign managementGoogle AdsA/B testingConversion rate optimizationWritten communicationVerbal communicationTime managementOrganizational skillsCollaboration

Required

5 to 7 years of hands-on experience in marketing automation, email marketing, digital marketing, campaign management or demand generation
Experience with CRM systems, marketing automation, digital advertising, Google Ads and Analytics, and webcast platforms; prior knowledge of Marketo, HubSpot and/or Dynamics CRM is a plus
Strong execution experience with marketing automation and email marketing
Familiarity with A/B testing and conversion rate optimization
Excellent written and verbal communication skills with attention to detail
Analytical skills with proficiency in campaign reporting, dashboards, and performance optimization
Excellent time management and organizational skills with the ability to manage multiple deadline-driven projects
Desire to learn new processes and optimize existing ones
Flexible, friendly, and solution-oriented
Ability to collaborate across departments and work in a fast-paced, global environment

Benefits

Medical, Dental, and Vision
3 weeks annual PTO and 9 paid holidays
401(k) + matching
Employer-paid base life insurance, short, and long-term disability
Health savings accounts (with Biamp contribution) and flexible spending accounts
Tuition reimbursement
Charitable donation matching
Discretionary company achievement bonus
Referral bonuses

Company

Biamp

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Biamp is a leading provider of innovative, networked media systems that power the world’s most sophisticated audiovisual installations.

Funding

Current Stage
Late Stage
Total Funding
unknown
2017-12-01Acquired
2017-01-01Private Equity

Leadership Team

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Rashid Skaf
President & CEO - Co-Chairman at Biamp
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Alex Buchanan-Munro
Vice President and Chief Financial Officer
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Company data provided by crunchbase