Hearts & Science · 10 hours ago
Senior Director, Digital Activation
New York
Full-time
Hybrid
Director/Executive
$120K/yr - $230K/yr
10+ years expHearts & Science is a data-driven marketing agency specializing in personalized digital marketing. As a Senior Director, you will lead the optimization of mobile performance campaigns and define strategies for digital programmatic media channels to enhance campaign performance.
Marketing & Advertising
Responsibilities
Creating and driving best-in-class Programmatic media strategies that deliver against client objectives within search, display, social and video channels for assigned client
Leading digital innovation and thought leadership
Providing inputs and guidance around campaign design, including requirements for success and optimal use of demand side platforms
Working side by side with Tactical Planning team to ensure tight coordination of campaign setup, adjustments and optimization performance is efficient and effective
Working with Strategy team to understand goals, address client needs, and communicate results and insights back to clients
Implementing Business Intelligences tools and new capabilities (e.g., new supply & data sources, new media measurement techniques, etc.)
Accountability over client’s budgets
Developing strong relationships with clients, global counterpart colleagues
Actively participating and helping to lead the integrated media planning
Setting Budgets, KPI's and measurement framework
Delivering credible thought leadership on Programmatic’s role in the Marketing ecosystem, providing a multi-year vision of the program and lead proactive insights on channel opportunities through both short-term and long-term business lenses
Leading communication of Programmatic’s tech/data needs with cross-functional partners (Product Management, Analytics, IT, etc.) to ensure seamless deployment of digital programmatic campaigns and effectively report results to all stakeholders
Ability to effectively manage costs while exceeding performance and viewability goals
Excellent communication skills, ability to distill key ideas for non-digitally centric teams
Managing and mentoring a team of Programmatic channel specialists, providing day-to-day guidance as well as career growth and development
Directing and managing external agency and vendor teams of 25+
Ensuring team manages and efficiently optimizes programs within budget goals, working closely with Investment lead on budget opportunities
Tracking innovation within the industry, and evaluate and identify new partners and technology that will drive best-in-class channel strategies for Hearts and our clients
Participating in New Business efforts
Qualification
Required
10+ years' experience, including a minimum of 5 years' experience managing, mentoring, and nurturing a diverse team in a fast-paced organization
Experience working with large data sets and understanding of methodologies for evaluating data
Technical and strategic understanding of programmatic display buying required, particularly in paid search and display
Experience working with Ad Technology stacks and programmatic implementation processes
Strong knowledge of marketing technologies & tools (Web analytics, tag management, ad servers, attribution)
Strong analytical skills and understanding of ecommerce & retail KPI's
Exceptional analytics skills, and confidence acting on marketing data and insights
High level understanding of integrated media planning
Understanding of the B2B marketing, experiences with this type of clients/or work on a B2B client a plus
General knowledge of direct and brand marketing principles and strategies
Digital certification/degree/seminars
Preferred
Google certified desired
Analytics platforms desired
Google Analytics, YouTube and Facebook campaign setup knowledge - not mandatory, but an important plus
Working knowledge of 3rd party verification tools, including DoubleVerify
Hands-on experience with data visualization tools, including Tableau
Benefits
Health insurance
Vision insurance
Dental insurance
401(k)
Healthcare Flexible Spending Account
Dependent Care Flexible Spending Account
Vacation days
Sick days
Personal days
Paid parental leave
Paid medical leave
STD/LTD insurance benefits
Company
Hearts & Science
Hearts & Science, an Omnicom Media Group agency, transforms data signals into meaningful connections between brands and consumers that drive exponential growth.
1001-5000 employees
H1B Sponsorship
Hearts & Science has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (10)
2024 (13)
2023 (2)
2022 (9)
2021 (2)
2020 (4)
Funding
Current Stage
Late StageLeadership Team
Chris Stanger
Chief Executive Officer, USA
Dana Basile
Chief Operating Officer
Recent News
Campaign UK More Latest RSS Feed
2025-05-08
2025-03-26
Company data provided by crunchbase