Valpak · 10 hours ago
Managing Director, Direct Mail Strategy
United States
Full-time
Remote
Director/ExecutiveValpak is a company focused on direct mail solutions, and they are seeking a Managing Director for Direct Mail Strategy. This senior leadership role is responsible for driving growth, innovation, and execution of Valpak Clipp's Direct Mail business, while serving as a strategic partner to clients and internal teams.
Responsibilities
Own all custom Direct Mail program revenues
Lead Direct Mail–first strategies for clients with $500K+ annual potential
Drive new client acquisition, cross-sell, and upsell initiatives
Serve as executive sponsor for key Direct Mail clients
Lead Generation campaigns
Warm lead, remarketing, and repeat buyer programs
Radius Marketing and micro-geo targeting
Mover and life-event journeys
Optimize inventory using PlusOne
Postal optimization execution
Data modeling including CRM, specialty lists, and modeled audiences
Budgeting and right-size buy strategy
Integrate Advantage Connect, Residential Targeting, and CTV
Ensure digital overlays enhance attribution and performance
Own campaign measurement frameworks and reporting
Translate performance data into insights
Qualification
Required
Senior leadership experience in Direct Mail or performance marketing
Proven revenue growth track record
Deep knowledge of postal, data modeling, and omnichannel strategy
Company
Valpak
Valpak provides direct marketing and omnichannel media solutions for local and international companies and brands.
Founded in 1968
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
Chris Cate
Chief Executive Officer
Chris Jacobs Sr.
President/CEO
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