Din Tai Fung North America · 1 day ago
Growth Marketing Director
Arcadia, CA
Full-time
Hybrid
Director/Executive
$157K/yr - $204K/yr
15+ years expDin Tai Fung is a globally celebrated culinary destination known for its world-renowned Xiao Long Bao and exceptional guest experience. The Growth Marketing Director leads performance-driven strategies that accelerate revenue, strengthen guest acquisition and retention, and optimize digital and in-restaurant marketing.
Food and BeverageTourismTravel
Responsibilities
Develop and lead data-driven acquisition and lifecycle marketing strategies and campaigns across CRM, paid media, and digital channels to accelerate revenue growth and guest engagement. Oversee agency and platform partners, own performance results, and collaborate with Brand Marketing to ensure campaigns align to brand standards and deliver measurable business impact
Partner with the Brand Marketing Director on new restaurant opening strategy and planning, owning demand generation, paid media activation, CRM, performance forecasting, and measurement. Lead all performance components from pre-launch through post-launch to maximize traffic, reservation demand, and long-term guest value
Develop and lead sales-driving local restaurant marketing initiatives, applying market insights, guest data, and competitive intelligence to target demand, optimize conversion, and drive revenue across all locations. Partner with Brand Marketing to ensure alignment with brand storytelling and guest experience goals
Oversee beverage strategy in partnership with culinary and operations, including experimentation, pricing, promotions, and performance analysis to ensure the category contributes meaningfully to traffic, check average, and overall sales growth
Oversee beverage strategy in partnership with culinary and operations, including experimentation, pricing, promotions, and performance analysis to ensure the category contributes meaningfully to traffic, check average, and overall sales growth
Lead long-term growth strategy and performance optimization for off-premise channels, including delivery, takeout, and marketplace partnerships, to drive incremental sales and guest acquisition
Lead, develop, and mentor a high-performing growth marketing team, fostering analytical rigor, experimentation, accountability, and a performance-driven mindset aligned with company priorities and values
Oversee the gift card program across channels, optimizing promotions, distribution, and seasonal campaigns to drive incremental revenue and guest acquisition
Qualification
Required
15+ years of experience in retail, restaurant or hospitality marketing, with a proven track record of leading multi-channel campaigns and teams from planning through launch and 6+ years in sr. leadership and function lead roles
Bachelor in Marketing, Business Administration or related field required
Strong project management skills and ability to lead cross-functional initiatives in a fast-paced, deadline-driven environment
Exceptional analytical skills, with the ability to define KPIs, measure performance, manage budgets, and translate insights into actionable strategies that drive sustainable growth
Ability to develop business cases, forecast performance, and apply data-driven decision-making to optimize campaigns, channels, and investments
Detail-oriented and highly organized, with the ability to work independently and manage multiple priorities
Experience developing and executing on CRM, paid media and/or lifecycle marketing, with a focus on experimentation, accountability, and continuous improvement
Experience leading creative
Experience leading social media strategy and growth
Benefits
Competitive Pay & Benefits
Employer Contribution for individuals and eligible dependents' medical insurance
Dental, Vision, and Life Insurance
Health Savings Account (HSA)
Commuter Spending Accounts
401(k) Plan with company match
Employee Assistance Program
Discounts through BenefitHub
Employee Meal Discounts
Paid Time Off (PTO) to support work-life balance (accrued based on length of service)
Paid Sick Leave (PSL) to care for your health or loved ones
Quarterly Wellness Days - extra time off to recharge every season
Bonus Eligible
Opportunities for growth; we love promoting within
Company
Din Tai Fung North America
Din Tai Fung (DTF), a globally acclaimed culinary icon renowned for the art of Xiao Long Bao, is on a mission to create first-class dining experiences through its unwavering commitment to excellence in food, service and ambiance.
1001-5000 employees
Funding
Current Stage
Late StageRecent News
Company data provided by crunchbase