The Mosaic Company · 14 hours ago
Senior Manager, Global Digital Marketing
Durham, NC
Full-time
Onsite
Senior Level, Lead/Staff
8+ years expThe Mosaic Company is the world’s leading integrated producer of concentrated phosphate and potash. As the Senior Manager, Global Digital Marketing, you will own the direction and performance of digital marketing platforms that support go-to-market execution and growth in North America, while also enabling global teams.
AgricultureMineralMiningMining Technology
Hiring Manager
Kaitlyn McBroom
Responsibilities
Own digital demand generation in support of North America go-to-market priorities
Partner with Brand, Product, and Commercial teams to translate business strategy into focused digital plans
Set direction for omnichannel programs across paid media, social, email, and web
Ensure websites and digital touchpoints support customer engagement and conversion
Hold agency partners accountable for delivery, performance, and results
Own digital marketing data standards, governance, and quality
Ensure consistent lead capture, tracking, and attribution across all digital channels
Define and maintain the lead lifecycle from acquisition through sales handoff
Partner with CRM and data teams to strengthen customer and prospect records
Establish clear performance reporting that connects digital activity to business outcomes
Drive continuous improvement through disciplined testing and learning
Own the business direction of Mosaic’s digital marketing platforms and AI-enabled programs
Lead initiatives that apply AI to personalize engagement, surface insight, and support decision-making
Ensure AI-driven platforms deliver practical value and measurable impact, not technical novelty
Translate complex capabilities into clear, usable tools for Sales, Agronomy, and Brand teams
Act as the digital business owner working with IT to set priorities and delivery roadmaps
Ensure digital and AI-enabled programs are understood, trusted, and used across commercial teams
Work across Sales, Agronomy, Brand, Product, and IT to align priorities and execution
Translate business needs into clear direction for agency and technology partners
Address adoption or capability gaps through training, communication, or process change
Provide strategic guidance and subject matter expertise on digital marketing capabilities to regional teams in Brazil, China and India
Define and maintain global best practices and standards that support effective digital execution across markets
Support regional teams with enablement, shared learnings, and advisory input while preserving local ownership
Act as a point of escalation for complex digital marketing challenges and cross-region alignment
Qualification
Required
Bachelor's- Business Administration, Marketing or related field
8+ years of experience owning digital marketing platforms, data, and performance in a complex, enterprise environment
Proven experience leading digital marketing at scale, with clear accountability for outcomes, not just activity
Strong ability to connect digital marketing initiatives to go-to-market priorities, revenue growth, and commercial execution
Experience owning enterprise digital platforms and marketing technology ecosystems, with the confidence to set priorities and make trade-offs
Comfort leading AI-enabled and data-driven marketing capabilities in practical, business-focused ways
Experience managing and holding agencies accountable for strategy execution and performance
Ability to influence across functions including Sales, Brand, Product, Agronomy, and IT
Strong analytical judgment, with the ability to translate data and insight into clear direction and action
Experience operating independently while aligning with senior leadership and cross-functional partners
You apply strong critical thinking to frame problems, question assumptions, and make deliberate trade-offs
You bring business acumen to connect digital decisions to revenue, adoption, and commercial outcomes
You lead through influence, clarity, and follow-through rather than hands-on execution
You are comfortable making decisions in ambiguity and adjusting course based on results
Your focus on building systems and capabilities that scales, rather than one-off solutions
You balance strategic thinking with disciplined delivery
Business Insight, Customer Focus, Drives Results, Digital Savvy
Preferred
Master's preferred
Strategic Mindset preferred
Solid hands-on experience using Salesforce Marketing Cloud platform, its features, modules, best practices, and usage scenarios
Salesforce/Marketing Cloud certified preferred
Benefits
11 paid holidays each year
401k with a company match and annual company contributions
Paid sick leave for when you need it
A robust benefits package which includes Medical, Dental, and Vision insurance
Outstanding growth opportunities, both within Mosaic and for your skillset
Company
The Mosaic Company
Mosaic is a global leader in the crop nutrient industry — the only company with the ability to produce and deliver two vital crop nutrients, phosphate and potash, on a massive scale.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$900MKey Investors
Saskatchewan Technology Fund
2025-11-13Post Ipo Debt· $900M
2025-10-31Grant
2004-10-25IPO
Leadership Team
Bruce Bodine
President & Chief Executive Officer
Luciano Pires
Executive Vice President and CFO
Recent News
2026-01-16
2026-01-16
Benzinga.com
2026-01-16
Company data provided by crunchbase