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Ohlmann Group · 12 hours ago

Media Planner/Buyer

Dayton, OH

Full-time

Hybrid

Entry, Mid Level

2+ years exp

The Ohlmann Group is a creative marketing agency seeking a Media Planner/Buyer for Traditional / Linear Media. This role is responsible for developing and executing strategic media plans across traditional channels while collaborating with the digital team and ensuring campaign performance.

AdvertisingGraphic DesignMarketing

Hiring Manager

Dawn Jackson

Responsibilities

Develop traditional platform plans in collaboration with digital team and negotiate, and purchase linear media across channels such as television, radio, print, and out-of-home

Analyze media research, ratings data, and audience insights to inform planning, buying and optimization decisions

Manage campaign setup, trafficking, and execution, ensuring accuracy in placements, timing, and deliverables. And monitor campaign performance

Attend in-office work a minimum of one day per week and as needed for client or internal meetings

Qualification

Media buyingTraditional media planningAnalytical skillsBuying platformsAudience data analysisOrganizational skillsCommunication skillsProblem-solving skillsTeam player

Required

Bachelor's Degree in Advertising, Marketing, Communications, Business, or a related field

Minimum of 2 years of experience in media buying, with a focus on traditional or linear media including TV, radio, out of home and print

Experience with buying platforms and analyzing ratings, audience data, and media research tools (e.g., ComScore, Nielsen or similar platforms)

Strong organizational and time-management skills with the ability to manage multiple campaigns simultaneously

Excellent written and verbal communication skills; able to present information clearly and professionally

Detail-oriented with strong analytical and problem-solving skills and ability to work collaboratively in a fast-paced, deadline-driven agency environment

A proactive team player who demonstrates accountability, curiosity, and a client-service mindset

Benefits

Flexible work arrangements

Collaborative culture

Company

Ohlmann Group

Ohlmann Group is a Dayton-based full-service marketing and advertising agency that uses creativity to solve complex business problems.

Founded in 1949

Dayton, Ohio, USA

11-50 employees

http://ohlmanngroup.com/

Funding

Current Stage

Early Stage

Leadership Team

Linda O. Kahn

CEO/Director, Media Services

Recent News

Dayton Daily News

After 75 years, Ohlmann Group still changing with times

2024-10-18

Company data provided by crunchbase