Esperanza Health Centers · 3 days ago
Marketing & Communications Coordinator
Esperanza Health Centers is a healthcare organization dedicated to serving the community, and they are seeking a Marketing & Communications Coordinator to support their marketing efforts. The role involves developing and executing campaigns, managing social media engagement, and maintaining brand consistency across various platforms.
Health CareMedicalPrimary and Urgent CareWellness
Responsibilities
Create and schedule engaging social media content across Facebook, Instagram, LinkedIn, and other relevant platforms; monitor engagement and respond to community messages and comments in a timely, professional manner
Maintain a marketing content calendar, including health observances, awareness weeks, and internal recognition days (e.g., Provider Day, APP Week)
Track and respond to online reviews (e.g., Google), escalating feedback as appropriate and maintaining reports of trends or key insights
Maintain and organize Esperanza’s marketing assets, including photos, videos, and graphic files, ensuring current and accurate documentation
Maintain and monitor Esperanza’s printed materials inventory; ensure clinics are stocked with up-to-date materials and coordinate reprinting when needed
Assist with basic community research to identify marketing opportunities, outreach partnerships, and population health trends
Assist in developing and executing digital, text and print campaigns to support Esperanza’s core programs and initiatives, including population health and Panorama PACE marketing efforts. Create flyers, website content, waiting room visuals and other materials, as needed
Assist in capturing photos and videos at events, celebrations, and community activities
Support the creation and distribution of the Weekly Squeeze and internal communications, including updating the El Centro homepage and banners
Assist in collecting and organizing marketing data to measure campaign performance and support the development of future strategies
Support media events and relations efforts by tracking Esperanza’s press mentions and maintaining up-to-date media, political, and partner contact lists
Perform other duties as assigned by the Marketing and Communications manager
Qualification
Required
High school diploma or equivalent required
Strong written and verbal communication skills in English and Spanish
Proficiency with Microsoft Office and comfort using online platforms such as Canva and SharePoint
Strong interpersonal and customer service skills
Proficiency in social media platforms including Facebook, Instagram, LinkedIn, and X
Familiarity with basic photography and video editing
Strong organizational skills with the ability to manage multiple projects and deadlines
Ability to think creatively, take initiative, and work independently or collaboratively as part of a team
Preferred
Associate or bachelor's degree in marketing, communications, or related field
One to two years of experience in social media, marketing, communications, or related work
Experience with basic graphic design tools (e.g., Adobe Creative Suite)
Basic understanding of marketing principles and analytics
Benefits
BCBS Medical PPO Plans
Ameritas Dental
Eye Med Vision
Tuition Reimbursement up to $5,000 per year
10 Paid Holidays
21 Days of Paid Time Off