Henkel · 1 day ago
Senior Brand Manager
Westlake, OH
Full-time
Hybrid
Mid, Senior Level
$100K/yr - $130K/yr
5+ years expHenkel is an organization that shapes the future through innovation, sustainability, and collaboration. The Senior Brand Marketing Manager will be responsible for developing brand equity and enhancing market presence to achieve long-term profitable growth.
BeautyCleaning ProductsConsumerFast-Moving Consumer GoodsPersonal Care and Hygiene
Responsibilities
The Senior Brand Marketing Manager will be responsible for developing and building the brand equity as a means of achieving long-term profitable growth
The role will be dedicated to enhancing brand presence in the market to align to our brand charters and better relate to end-user needs
This leader will be a self-motivator, have entrepreneurial spirit, be creative and get a strong sense of ownership
The Marketing Manager will be balanced with capabilities to perform his/her functions in an expedient manner with accuracy and a passion to win
Have a deep understanding of our brand charters and be stewards of the brands
Build consumer awareness, generate trial, increase distribution and drive sales by developing effective and holistic go to market strategies
Participate & steer cross functional team in executing all marketing tactics across the plan
Work with Brand Directors to develop communication campaigns for each brand and work closely with agencies to execute
Develop marketing concepts for new item launches to clearly define the end-user insight, the unique product positioning and the reason to believe
Steer the brand execution across all touchpoints including e-commerce, brand websites, in-store, trade shows etc…
Build brand presence on shelf by owning the packaging concept development and execution
Create consistency in the brands by defining brand and packaging guidelines
Create content strategies across brands that are relevant to our target audience, and valuable to our customers, and work with partners to execute in a timely manner
Track, measure and report progress on key strategic initiatives outlined by the business
Qualification
Required
College Degree - BS/BA business management with strong marketing emphasis
5+ years marketing experience
High Proficiency with PC applications: Excel, PowerPoint
Proven track record of brand management or product manage with sales growth and profitable results
Entrepreneurial drive to take a business into new, uncharted territory
Motivation to get the job done to exceed performance standards
Preferred
MBA preferred
Benefits
Health Insurance: affordable plans for medical, dental, vision and wellbeing starting on day 1
Work-Life Balance: Paid time off including sick, vacation, holiday and volunteer time, flexible & hybrid work policies (depending on role), and vacation buy / sell program
Financial: 401k matching, employee share plan with voluntary investment and Henkel matching shares, annual performance bonus, service awards and student loan reimbursement
Family Support: 12-week gender neutral parental leave (up to 20 weeks for parents giving birth), fertility support, adoption & surrogacy reimbursement, discounted child and elderly care, and scholarships
Career Growth: diverse national and international growth opportunities, access to thousands of skills development courses, and tuition reimbursement
Company
Henkel
Henkel leads with innovations, brands, and technologies to create sustainable value.
10001+ employees
H1B Sponsorship
Henkel has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (15)
2024 (16)
2023 (23)
2022 (4)
2021 (10)
2020 (11)
Funding
Current Stage
Public CompanyTotal Funding
unknown1985-10-11IPO
Leadership Team
Carsten Knobel
Chief Executive Officer
Chelly Cruz
Digital Marketing Specialist
Recent News
2026-01-20
Company data provided by crunchbase