Alpha Lion · 3 hours ago
Head of Brand
United States
Full-time
Remote
Senior Level
$135K/yr - $165K/yr
6+ years expAlpha Lion is a performance nutrition brand aimed at men 30+, backed by notable leadership including Ken Griffey Jr. They are seeking a Head of Brand to define the brand's identity and ensure it is consistently represented across all products and channels, driving commercial impact through brand strength.
FitnessHealth CareWellness
Responsibilities
Own brand strategy and make it real. Define what Alpha Lion stands for, and what it refuses to be. Translate that into a point of view competitors can't credibly copy. Then ensure it shows up in everything we ship: products, packaging, DTC, Amazon, retail, content, and launches
Drive commercial impact through brand. We don't measure brand by vibes. Differentiation should translate to pricing power, CAC efficiency, and LTV improvement. You'll be accountable for brand strength that shows up in revenue quality over time
Be the compass for all brand expression. Provide creative direction and guardrails to channels you influence but don't operationally manage. Be the single authority on brand across the organization
Lead brand decisions inside GTM and product launches. You'll have a seat in our Stage Gate process, shaping naming, messaging, positioning, and packaging. When tradeoffs arise between speed and brand integrity, you make the call
Execute, don't just direct. Early on, you’ll personally design and deliver the brand refresh: packaging, website, PDPs, Amazon storefront, retail POS. This is a maker role. Success is measured by what ships
Build systems that scale without diluting. Create the brand guidelines, decision frameworks, and lightweight governance that let the company move fast while maintaining brand quality. Train teams on how to apply the brand, not just what it is
Qualification
Required
6+ years in brand/design with both strategic influence and hands-on execution
Portfolio of identity systems, packaging, and touchpoint design YOU personally created
Track record of challenging and strengthening brand strategy, not just receiving it
Experience executing brand refreshes or identity deployments across multiple touchpoints
Proficient in Figma, Adobe Illustrator, and Photoshop (daily tools)
Comfortable with packaging production (dielines, print specs)
Experience enforcing brand standards and giving direct feedback
DTC, CPG, or consumer brand experience; supplements/men's categories are a bonus
Benefits
Performance bonuses
Growth incentives
Benefits built to support their health, wellness, and professional goals
Company
Alpha Lion
Alpha Lion is an active nutrition company, best known for disrupting the industry with innovative sports performance products.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Troy Adashun
Co-Founder/Chief Creative Officer
Company data provided by crunchbase