Blue Wheel · 23 hours ago
Programmatic Display Strategist
United States
Full-time
Remote
Mid, Senior Level
4+ years expBlue Wheel is an omni-channel marketing and operational partner delivering excellence in digital commerce. They are seeking a Programmatic Display Strategist to manage and grow their client portfolio through Amazon DSP and support expansion to other DSPs. The role involves developing and executing programmatic strategies, managing campaigns, and collaborating with stakeholders to achieve client marketing goals.
AdvertisingDigital MarketingMarketing
Hiring Manager
Jessica Mosley
Responsibilities
Develop and execute programmatic strategy from conception to implementation and analysis, within a larger media plan to support client marketing and business goals
Directly building, managing, optimizing and reporting on Programmatic campaigns across Amazon and other DSPs
Collaborating & communicating with internal and external account stakeholders on media strategy, performance, recommendations and new opportunities
Build relationships with clients and establish yourself as the SME across Programmatic platforms, such as Amazon, MNTN, Criteo and more
Enhance Blue Wheel's AMC offering by creating reports and training relevant team members on how to use the tool and the insights we can derive and apply to clients
Be a thought leader in the industry and throughout the agency. Share your knowledge and experience to enhance the internal team and support external Blue Wheel marketing efforts
Partner with Client Services and Media Buying teams to develop, present, and execute data-driven media strategies aligned with client marketing and business goals
Provide strategic input on programmatic capabilities across providers during internal planning sessions and client meetings to help drive measurable business outcomes
Support client-facing presentations to share campaign performance, insights, optimizations, and forward-looking recommendations
Set up and launch DSP campaigns based on finalized plans, including creative uploads, budget and flight configuration, audience targeting, and tracking tag implementation
Plan, negotiate, and manage PMP (Private Marketplace) deals to support premium inventory access, brand safety, and performance goals within DSP campaigns
Perform thorough QA pre- and post-launch to ensure accurate campaign setup, creative approvals, proper pacing, and alignment with media objectives
Conduct regular (e.g., bi-weekly) campaign analysis and optimizations, reallocating budgets to top-performing tactics and identifying actionable insights
Update orders and line items monthly and track all deliverables including creatives, tags, and promotions
Collaborate with analytics teams to assess attribution models, ROI, and overall campaign impact across channels
Maintain organized campaign taxonomy and naming conventions to ensure reporting clarity and operational efficiency
Stay informed on programmatic platform updates (Amazon, Criteo, MNTN, etc.) and share relevant trends, features, and best practices with internal teams
Support the development and documentation of creative and strategic DSP best practices and assist with testing new platform features and capabilities
Qualification
Required
4+ years of experience working directly with clients on media strategy and performance as well as building, optimizing, managing and reporting on Programmatic Campaigns or Amazon DSP Campaigns
Proven record of the hands-on-keys experience using a variety of programmatic media including display, OLV and Streaming
Expert in media strategy development and communication with key stakeholders
Demonstrated track record of impactful and successful media management and strategy recommendations
Proficient in marketing funnel and how programmatic media supports the brand goal and greater media strategy
Preferred
Experience leveraging AMC reports to support performance insights and recommendations as well as AMC Custom audiences to improve targeting and overall performance
Experience on additional programmatic platforms or for other retailers i.e. The Trade Desk, Walmart, MNTN, Criteo etc
Experience with non-endemic media management from Amazon DSP
Company
Blue Wheel
Blue Wheel is an omni-channel marketing and operational partner delivering excellence in digital commerce -- from click to ship.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Eitan Reshef
Chief Executive Officer
Jonathan McGraw
Chief Operating Officer
Company data provided by crunchbase