Cause Capacity · 1 day ago
Outdoor Afro \- Marketing Manger \- Social Media, Email, SEM\/SEO
United States
Full-time
Remote
Mid, Senior Level
$90K/yr - $110K/yr
5+ years expCause Capacity is seeking a Marketing Manager for Outdoor Afro, a company dedicated to celebrating and inspiring Black connections and leadership in nature. The role involves developing and executing marketing strategies across social media, email, and search engine marketing to enhance audience engagement and community growth.
Human Resources
Responsibilities
Co-develop and execute Outdoor Afro’s overall marketing strategy
Translate marketing strategy into weekly, monthly, and seasonal campaigns that can achieve our goals
Own and manage all marketing initiatives across website, social media (content and ads), email, and paid media
Manage relationships with SEM, public relations agency, web development, and creative contractors
Ensure consistent brand voice and messaging across all platforms, amplifying Outdoor Afro’s mission and impact
Design and produce video content to help Outdoor Afro stay visible on social media (IG, TikTok, YouTube, Spill, FB)
Review engagement stats and trends daily to ensure content is winning in social media algorithms and converting with audiences
Partner with and leverage content from our corp of Volunteer Leaders and Brand Ambassadors who produce photo and video content to promote outdoor activities and trips, repurposing and re-mixing the content to maximize engagement
Collaborate with social media influencers to co-develop and syndicate content to their platforms and ours to grow reach, engagement, and conversion
Collaborate with Communications Manager to develop/repurpose monthly newsletter content
Partner with Outdoor Afro’s PR agency to leverage content related to our founder
Develop and execute strategies to grow Outdoor Afro’s social media followers and engagement (shares, comments, purchases, referrals, app downloads), leveraging platform algorithms, trends, and analytics
Build and maintain strong partnerships with brands–online and off–and influencers to increase visibility, engagement, and conversion
Optimize email marketing and social media to cultivate and convert followers into advertisers, sponsors, donors and evangelizers
Collaborate with the development team and Communications Manager to design and implement campaigns that convert social media followers and email subscribers into advertisers and donors
Track, measure, and analyze marketing performance using Google Analytics, social media insights, and marketing automation tools
Use data to optimize campaign effectiveness, improve audience engagement, and increase donor conversion rates
Utilize marketing automation tools to segment audiences and deliver targeted, personalized content
Develop regular performance reports to inform strategy and share key insights with leadership
Increase Instagram and Facebook engagement (increase follows, comments, shares)
Develop campaigns to drive app downloads, brand ambassador engagement, and swim partner network growth
Execute a campaign to convert social media followers and email subscribers into advertisers, donors, and patrons of Outdoor Afro-branded merch
Qualification
Required
Bachelor's degree required (Marketing, Communications, Business, or related field preferred)
5+ years of experience in social media marketing roles where you produced the video and other content
Proven success in designing and executing multi-channel marketing campaigns (social media, email, SEO, website content, paid media)
Experience managing relationships with social media influencers/brand ambassadors
Strong proficiency in video production (for reels, stories, posts), social media marketing and advertising, Google Analytics for SEM and SEO
Experience using marketing automation and web tools (e.g., HubSpot, Sprout Social, MailChimp, AdWords, WordPress)
Deep understanding of social media algorithms and content engagement strategies across Instagram, TikTok, Spill, and Facebook
Data-driven mindset—comfortable using analytics to inform marketing strategies
Creative and strategic thinker—able to balance innovation with performance metrics
Self-starter and problem solver—works well solo or collaboratively and proactively identifies marketing opportunities and executes solutions
Strong leadership and collaboration skills—works cross-functionally and leads projects independently
Mission-aligned—passionate about outdoor engagement, community building, and racial equity
Benefits
Medical, dental, and vision insurance (employer pays 75% employee/50% dependents)
401(k) plan with employer match
12 paid holidays; 1 employee-selected holiday annually; paid holiday break between Christmas and New Year
Company
Cause Capacity
We help nonprofits, small businesses, and startup companies manage human resources functions and build operational capacity.
2-10 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase