World 50 Group · 1 day ago
Associate Director, Marketing Communications
Atlanta, Georgia, United States
Full-time
Hybrid
Lead/Staff, Director/Executive
10+ years expWorld 50 Group is seeking an Associate Director of Marketing Communications to lead the strategy, development, and execution of integrated communications. This role involves overseeing a team and collaborating across departments to ensure effective brand messaging and engagement with senior executive audiences.
CommunitiesInformation Technology
Responsibilities
Develop and execute the overall marketing communications strategy that strengthens World 50 Group’s brand positioning and awareness across all audiences and channels
Serve as the steward of the World 50 Group voice to ensure tone, quality, and message consistency across digital, social, email, and print communications
Partner closely with the sales, marketing, design, and member experience teams to align communications strategy with business goals and member engagement priorities
A/B test copy and content to optimize conversion rates and engagement
Oversee outbound communications, including prospect outreach and campaign nurture sequences
Develop content for various commercial enablement materials including landing pages, sales collateral and promotional campaigns
Drive messaging frameworks that improve engagement, conversion, and retention through data-driven content optimization
Ensure content reflects brand voice and supports key marketing objectives
Own World 50 Group’s LinkedIn strategy, including content planning, engagement, and analytics for both the brand pages and ambassador programs
Empower group leaders, advisors, event delegates and members to act as brand advocates through content guidance, enablement tools, and strategic amplification. Leverage amplification platforms, e.g. Oktopost and Ingo
Maintain an active social calendar that highlights summits, speakers, thought leadership, and member milestones while preserving member confidentiality and brand discretion
Partner w creative team to oversee production of print collateral, direct mail, and event materials that reinforce brand identity and member experience
Manage agency and vendor relationships to ensure quality and brand consistency across touchpoints
Lead, mentor, and develop a high-performing communications team (B2B Copywriter and Social Media Manager)
Foster collaboration, accountability, and professional growth within the team
Qualification
Required
10+ years of experience in marketing communications, ideally within B2B or professional services sectors; experience with executive or membership audiences is a plus
Proven success leading multi-channel communications strategies, including email automation (Iterable, Outreach.io, Marketo) and social media (LinkedIn)
Exceptional writing, editing, and storytelling skills, with a sharp understanding of tone and message nuance for executive audiences
Strong leadership, project management, and cross-functional collaboration skills
Experience managing small, high-output teams and external partners
Analytically / performance focused to test and learn to improve conversion and engagement rates
Ability to navigate sensitive, high-level communications with confidentiality and precision
Must be based in Atlanta, GA (hybrid work model)
Company
World 50 Group
Leaders of the world’s most respected companies join World 50 Group to learn from one another.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
unknownKey Investors
Morgan StanleyPamlico Capital
2020-02-05Private Equity
2015-12-14Private Equity
Leadership Team
Brendan P. Keegan
Growth 50 CEO
David Wilkie
Chief Executive Officer (CEO)
Recent News
2022-05-12
Pamlico Capital
2022-05-12
Company data provided by crunchbase