Botsfolio · 2 hours ago
Chief Marketing Officer
Botsfolio is an exciting crypto startup focused on simplifying crypto investments for everyday investors. They are seeking a hands-on, growth-focused CMO with deep experience in crypto user acquisition to drive adoption and build a strong brand presence in the crypto space.
BitcoinBlockchainSoftwareTrading Platform
Responsibilities
Develop and execute user acquisition strategies across paid, organic and community channels specific to crypto audiences
Build and manage Botsfolio’s brand in the crypto ecosystem
Design and optimize performance marketing campaigns (ads, partnerships, referrals, influencer marketing)
Collaborate with teams to improve onboarding, retention and activation metrics
Own marketing analytics, KPIs and data-driven decision-making
Lead community-building efforts across Telegram, Discord, Twitter and other crypto-native channels
Stay ahead of crypto trends, emerging platforms and regulatory considerations
Qualification
Required
8–12 years of experience in growth, marketing or user acquisition
Proven track record of acquiring users for crypto products, wallets, exchanges or trading platforms
Deep understanding of crypto communities, influencers, and marketing channels
Hands-on experience with digital marketing, paid ads, referral programs and content strategy
Data driven and comfortable with analytics, A/B testing and growth metrics
Startup mindset: comfortable with ambiguity, high ownership and moving fast
Founder-level ownership and decision-making authority for marketing strategy
Passion for crypto, fintech and building products
Ability to balance creativity with measurable growth outcomes
Benefits
Equity in an early-stage startup with a functioning product