Mindlance · 21 hours ago
Sales/Marketing - Product Marketing Manager - Senior
United States
Full-time
Remote
Senior Level
6+ years expMindlance is a company that specializes in providing marketing solutions in the financial sector. They are seeking a Senior Manager for Workplace Participant Marketing who will support communications and education for employer-sponsored retirement plans, focusing on regulatory initiatives and improving participant financial wellness.
Human Resources
Responsibilities
Develop and manage end-to-end strategy, process, and project plans for regulatory initiatives impacting participant communications
Manage multiple regulatory provision workstreams, accounting for plan elections, staggered enactment timelines, and delivery channels
Serve as the primary marketing liaison in core and sub-team meetings, providing regular updates to marketing and leadership stakeholders
Assess participant experiences and existing communications to identify impacts, gaps, and opportunities related to regulatory changes
Partner with Legal, Compliance, Product, Technology, Digital, B2C/B2B Marketing, Service Communications, and Production teams to meet regulatory deadlines
Lead discovery, messaging strategy, and rollout for new retirement plan features
Oversee programming and communication updates within technology platforms as needed
Identify opportunities to improve efficiency, scale, and process consistency across marketing operations
Act as the primary Marketing Subject Matter Expert (SME) for SECURE Act and other retirement-related regulatory initiatives
Manage daily marketing communication updates (e.g., RMD changes), including scoping, impact assessment, approvals, and deployment
Inventory and update existing communications impacted by regulatory provisions
Coordinate creative development, compliance review, final approvals, and distribution through appropriate channels (Workfront)
Track and communicate project status, risks, and completion across stakeholders
Lead logic and data-driven initiatives (e.g., LTPT, Roth Match), partnering with data and platform teams
Support infrastructure updates within Salesforce Marketing Cloud (SFMC) and related platforms
Qualification
Required
6+ years of integrated B2C marketing communications experience
Experience in financial services or other highly regulated industries, preferably retirement plan services or workplace benefits
Strong project management experience handling large, complex, deadline-driven initiatives
Ability to translate detailed regulatory requirements into clear, participant-friendly communications
Proven experience leading creative development and execution across multiple channels
Excellent written and verbal communication skills
Strong attention to detail with the ability to manage executional complexity
Ability to shift seamlessly between strategic planning and hands-on execution
Comfortable working independently and navigating ambiguity
Preferred
Direct retirement plan industry experience
Familiarity with Salesforce Marketing Cloud (SFMC) and SCMP
Experience working with compliance and legal review processes
Background in participant education, benefits communications, or financial wellness initiatives
Company
Mindlance
Mindlance is a Staffing and Recruiting company which provides multi-vertical staffing services
1001-5000 employees
H1B Sponsorship
Mindlance has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (71)
2024 (53)
2023 (37)
2022 (72)
2021 (36)
2020 (40)
Funding
Current Stage
Late StageLeadership Team
R
Rajat Paul Dhall
Co-Founder & Managing Director
V
Vik Kalra
Co-Founder and Managing Director
Recent News
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