Adorama · 18 hours ago
Vice President of Marketing – Printique
Brooklyn, NY
Full-time
Hybrid
Director/Executive
$200K/yr - $235K/yr
10+ years expPrintique is a premium photo printing lab dedicated to transforming digital images into stunning prints and products. The Vice President of Marketing will lead the marketing, brand, and customer acquisition strategy to drive growth and enhance community engagement across consumer and professional segments.
Photography
Responsibilities
Drive profitable revenue expansion across B2C, B2B, and B2B2C channels
Increase customer lifetime value, retention, and contribution margins
Scale new customer acquisition while maintaining disciplined, high‑performing ROAS
Strengthen Printique’s position as the leading premium photo and digital‑art brand
Develop and expand creator, influencer, and social communities across emerging and established platforms
Deepen emotional connection and brand affinity across the full customer lifecycle
Optimize full‑funnel performance across SEO, SEM, paid media, email, social, video, affiliate, referral, and partnership channels
Evaluate, test, and scale emerging platforms including TikTok, Instagram, YouTube, LinkedIn, and AI‑driven ad solutions
Collaborate closely with Product, Merchandising, and Operations to deliver an exceptional, customer‑centric digital experience
Improve conversion, engagement, and satisfaction across all digital touchpoints, from acquisition to post‑purchase
Own the marketing P&L, budgets, financial planning, and ROI discipline
Build, mentor, and lead a high‑performing in‑house team and agency ecosystem
Implement scalable processes, analytics, technology, and governance to support growth
Serve as a key contributor to Printique’s senior leadership team
Align marketing strategy and execution with Adorama’s broader organizational ecosystem and long‑term vision
Qualification
Required
10+ years leading digital, DTC, or ecommerce marketing with direct revenue accountability
Experience marketing premium physical products or consumer brands
Proven success scaling customer acquisition profitably across brand and performance channels
Deep expertise across paid media, SEO, email, social, content, and analytics disciplines
Demonstrated ability to build and lead high‑performing, cross‑functional teams
Strong commercial judgment with the ability to balance short‑term ROAS and long‑term LTV growth
Highly collaborative, with strong cross‑functional influence across Product, Tech, Finance, and Operations
Exceptional communicator with executive presence and presentation skills
Proactive leader with a track record of identifying risks, opportunities, and growth levers
Preferred
Preferably with MBA
Familiarity with photography, digital art, or print‑on‑demand industries is a plus
Company
Adorama
Adorama is the world’s only full-service destination for photo and electronics.
501-1000 employees
H1B Sponsorship
Adorama has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (1)
2022 (2)
Funding
Current Stage
Late StageLeadership Team
E
Eliazer Braun
Front End Lead
Recent News
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2025-11-12
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