Managing Director, Direct Mail Strategy jobs in United States
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Clipp · 3 hours ago

Managing Director, Direct Mail Strategy

Clipp is a company focused on Direct Mail business, and they are seeking a Managing Director to drive strategic growth and execution. This role involves owning the Direct Mail strategy, revenue growth, and serving as a strategic partner to clients and internal teams.

AdvertisingCouponsDirect MarketingMarketing

Responsibilities

Own all custom Direct Mail program revenues
Lead Direct Mail–first strategies for clients with $500K+ annual potential
Drive new client acquisition, cross-sell, and upsell initiatives
Serve as executive sponsor for key Direct Mail clients
Lead Generation campaigns
Warm lead, remarketing, and repeat buyer programs
Radius Marketing and micro-geo targeting
Mover and life-event journeys
Optimize inventory using PlusOne
Postal optimization execution
Data modeling including CRM, specialty lists, and modeled audiences
Budgeting and right-size buy strategy
Integrate Advantage Connect, Residential Targeting, and CTV
Ensure digital overlays enhance attribution and performance
Own campaign measurement frameworks and reporting
Translate performance data into insights

Qualification

Direct Mail StrategyRevenue GrowthData ModelingPerformance MarketingOmnichannel StrategySenior Leadership Experience

Required

Senior leadership experience in Direct Mail or performance marketing
Proven revenue growth track record
Deep knowledge of postal, data modeling, and omnichannel strategy

Company

Clipp

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Clipp is a leading provider of multichannel advertising and promotional solutions for local businesses through magazine publications and digital offerings.

Funding

Current Stage
Late Stage
Total Funding
unknown
2022-04-04Acquired

Leadership Team

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David Murphy
Chief Operating Officer
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Abe Bachman
Regional Sales and Marketing Manager CCO/TLS
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Company data provided by crunchbase