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Kenvue · 7 hours ago

Associate Manager, Customer Marketing - Drug

Summit, NJ

Full-time

Hybrid

Mid Level

3+ years exp

Kenvue is a company that realizes the extraordinary power of everyday care, built on a century of heritage and science. They are seeking an Associate Manager for Customer Marketing - Drug to develop and implement brand marketing campaigns, focusing on enhancing the customer journey and leveraging data-driven insights to support marketing strategies.

LifestylePersonal HealthWellness

Responsibilities

Develop insight-driven media campaigns and marketing activations aligned with brand objectives and retailer priorities, with ownership of multiple categories across our beauty portfolio

Support the advancement of retail media plans in collaboration with internal teams and agency partners to maximize effectiveness and efficiency by providing thoughtful business insights and key marketplace dynamics

Own the planning of annual joint business planning (JBP) for marketing/media initiatives across key brands

Collaborate with internal and external stakeholders to align on customer-centric programs and strategies

Build strong working relationships with cross-functional teams within Kenvue and externally with customer teams, agency partners and vendor partners

Conduct analysis of marketing and promotion program results and assist in making recommendations for future strategies

Help drive promotional process and ways of working while supporting the Customer Marketing team with reporting and analytics to drive continued growth

Support in managing budgets and providing strategic recommendations for investment

Create impactful insight-based stories and presentations for the Drug Customer Marketing Team and CDMs to utilize back with Drug partners to influence growth and partnership opportunities

Qualification

Consumer packaged goods experienceMarketing campaign managementData analysis in ExcelRetail partner collaborationDigital media understandingOrganizational skillsCommunication skillsProblem-solving mindset

Required

Candidates must be legally authorized to work in the United States

Bachelor's degree in a related field

+3 years of relevant professional experience

At least 2 years of experience in a consumer packaged goods environment in shopper marketing/insights, marketing, sales/analytics or related agency work/field required

Willingness to work in a hybrid model, with the flexibility to be based in one of the following locations: Summit, NJ; Woonsocket, RI; or Buffalo Grove, IL (Remote work options may be considered on a case-by-case basis and if approved by the Company)

Demonstrated proficiency in Excel, including advanced skills in data analysis, pivot tables, and formula creation, to effectively manage reporting trackers and derive actionable insights for marketing campaign performance

Availability for up to 20% travel to support marketing initiatives, collaborate with stakeholders, and attend key meetings as needed

Preferred

Experience managing marketing initiatives with major retail partners such as Walgreens and CVS, showcasing a strong understanding of the drug channel and shopper behavior

Basic understanding of digital media, promotions and paid search planning

Demonstrated analytical mindset with a curiosity for problem-solving

Demonstrated financial savvy in making effective business decisions

Strong organizational, documentation and communication skills