Namify · 1 day ago
Marketing Events Manager
Springville,UT,US
Full-time
Onsite
Mid, Senior Level
$20/hr - $27/hr
3+ years expNamify is a company focused on creating a sense of belonging through innovative branding and corporate gifting solutions. They are seeking a Marketing Events Manager to lead the development and execution of their event strategy to enhance lead generation, sales growth, and brand visibility.
3D PrintingApparelE-CommerceFashionManufacturing
No H1B
Responsibilities
Develop and maintain an annual and quarterly event calendar aligned with Namify’s demand generation and brand awareness goals
Conduct ROI analysis for each event (both in-person and virtual) using historical data and forecasted lead generation potential
Partner closely with sales and marketing teams to identify and prioritize impactful event types—such as trade shows, webinars, conferences, and customer-focused summits—that support the sales funnel
Manage the end-to-end execution of all Namify-hosted and third-party events, including budgeting, branding, promotion, logistics, and internal staffing
Lead pre-event marketing efforts across email, social media, website, paid channels, and partner networks to drive engagement and attendance
Ensure all event experiences reflect Namify’s brand through thoughtful booth design, speaker prep, branded merchandise, and seamless follow-up processes
Define and track key event performance metrics, including lead volume, conversion rates, pipeline influence, ROI, and customer acquisition cost (CAC)
Develop and refine lead capture methods—such as badge scanning, forms, and giveaways—and ensure they are integrated into Namify’s CRM (HubSpot)
Collaborate with marketing and sales operations to accurately attribute pipeline growth and revenue to specific events
Align events with broader marketing campaigns, ensuring inclusion in nurture journeys and strategic content repurposing
Equip sales teams with event briefings, personalized outreach templates, follow-up sequences, and attendee target lists
Partner with SDRs to build pre- and post-event engagement cadences, with a focus on converting high-value attendees
Deliver timely post-event reports and dashboards measuring impact on MQLs, SALs, SQLs, and closed-won opportunities
Apply insights and data to inform future event planning, performance optimization, and budget allocation
Test and implement virtual and hybrid event formats to expand reach and improve cost efficiency per lead
Qualification
Required
3–5+ years of experience in B2B marketing with a focus on events that drive lead generation, pipeline, and revenue
Demonstrated success planning and executing both in-person and virtual events that support sales and marketing goals
Proficient in CRM and marketing automation tools (HubSpot experience preferred)
Excellent organizational, project management, and cross-functional communication skills
Strong analytical mindset with a proven ability to set, measure, and achieve lead and engagement targets
Must have proper documentation for employment in the United States
Must pass a pre-employment drug screen
Preferred
Experience partnering with sales teams to align events with ABM strategies or targeted outreach campaigns
Background in SaaS, promotional products, or employee recognition and engagement programs
Familiarity with field marketing and coordinating regional or industry-specific events
Creative approach to event design, content, and experience that stands out in competitive or saturated markets
Benefits
Incentive Bonus
Generous Paid Time Off and Holidays
Medical insurance
Free Telehealth and Dr. visits through Nice Healthcare
Dental insurance
Vision insurance
$50K Employer Paid Life insurance
401(k) with up to 4% employer match
Company sponsored recognition awards, lunches, events
Credit to our internal employee swag store to pick out products and apparel YOU want!
Company
Namify
Namify is a U.S.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Michael Marshall
Chief Technology Officer
Jordan Tittelfitz
Chief Operating Officer
Company data provided by crunchbase