FeraDyne Outdoors · 19 hours ago
Social Media Specialist: Archery Industry
Superior, WI
Full-time
Onsite
Mid LevelFeraDyne Outdoors is a company focused on the archery and outdoor industry, seeking a Social Media Specialist to enhance their social media presence. The role involves planning, executing, and optimizing social media strategies across various platforms to support brand objectives and campaigns.
Innovation ManagementLeisureManufacturing
Responsibilities
Plan, manage, and execute social media activity across Instagram, Facebook, and YouTube for all FeraDyne brands
Develop and maintain content calendars aligned with marketing campaigns, product launches, and seasonal priorities
Create and publish engaging copy, imagery, and video content; coordinate with internal teams or external partners as needed
Design and manage basic paid social and digital ad assets in support of campaigns
Monitor social channels, respond to customer inquiries, and support active community engagement
Track performance metrics, web traffic, and engagement data; share insights and recommendations with the marketing team
Stay current on platform updates, content trends, and archery/outdoor industry developments
Ensure social content and advertising comply with platform rules and regulations related to archery products
Support testing of new content formats, platforms, and tactics to improve reach and engagement
Maintain brand voice, visual consistency, and messaging across all social channels
Qualification
Required
A passion for archery and the outdoors
Professional experience using social media to its fullest potential
Experience managing social media accounts for consumer brands; outdoor, hunting, or archery experience preferred
Ability to create and manage both organic and basic paid social content
Demonstrated ability to create and use photos, videos, and spoken and written content to market industry specific messaging
Strong written and verbal communication skills
Excellent organizational, multitasking, and analytical abilities
Hunting, archery, or outdoor industry knowledge required
Preferred
Experience using Social Media management tools such as Sprout, Hootsuite, or similar is highly preferred and will be required to learn and use regularly
Bachelor's degree in Marketing, Communications, or related field preferred but not required
Company
FeraDyne Outdoors
Designs, manufactures and sells broad-heads, bow-hunting accessories and bow-fishing equipment
Founded in 2011
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
unknown2014-04-29Acquired
2011-02-28Private Equity
Leadership Team
Cliff Rees
Chief Supply Chain Officer
Mark Rubino
Chief Sales and Marketing Officer (CSO)
Company data provided by crunchbase