CUEPER · 18 hours ago
[4002] Founding Social Media Manager (Creator & Strategy)
Orange County, FL
Full-time
Hybrid
Mid, Senior Level
3+ years expCUEPER is a tech-driven roadside-assistance platform seeking a Founding Social Media Manager (Creator & Strategy) to architect their social presence. This role involves defining the brand's social voice, content strategy, and managing creator collaborations to drive engagement and growth.
Computer Software
No H1B
U.S. Citizen OnlyHiring Manager
EDD C.
Responsibilities
Stand up our end-to-end social stack (planning, creation, approvals, publishing, listening, measurement)
Build a weekly content cadence across platforms with documented playbooks, brand voice, and QA (accessibility, captions, alt text)
Create an asset library and tagging taxonomy for rapid repurposing across formats
Define our channel strategy (LinkedIn, YouTube/Shorts, TikTok, Instagram, X, Facebook; plus community platforms as needed)
Craft narrative arcs: category education, founder POV, customer stories, partner spotlights, service reliability, and market expansion updates
Translate business priorities (city launches, SLAs, partnerships, hiring) into editorial calendars with measurable goals
Write, film, edit, and ship: short-form video, carousels, threads, and thought-leadership posts
Develop visual systems/templates for speed and consistency; maintain brand kit
Capture/produce field content with providers and customers (with releases/consents secured)
Own publishing, timing, and hooks; test thumbnails, headlines, and packaging to maximize watch time and CTR
Run community management with empathy and speed; build a “surprise & delight” playbook for customer moments
Establish creator/UGC pipelines, referral loops, and ambassador programs with clear briefs and rights
Define KPIs and dashboards: reach, engagement rate, watch time/retention, save/share rate, CTR to site/app, lead quality, CAC contribution, sentiment/share of voice
Ship weekly performance reviews and monthly learnings; design experiments, measure lift, and scale what works
Stand up test-and-learn boosts for winning organic assets; partner with Growth on retargeting and lookalikes
Build feedback loops between ads and organic to improve creative efficiency
Partner with Ops/CX for service updates and response playbooks; with Product for feature education; with Talent for employer brand; with Partnerships for co-marketing
Support Investor Relations moments (milestones, launches) with crisp, compliant narratives
Implement FTC disclosure standards for UGC/influencers; secure music/asset licensing; manage content rights
Set escalation paths for sensitive comments, incidents, or press-worthy events; maintain a streamlined crisis-response checklist
Source and manage a lightweight bench of freelancers/creators for surge capacity (motion, captions, VO, localization)
Negotiate clear scopes, usage rights, and performance expectations
Hire and develop a lean, high-caliber social/creative pod over time (editor, motion, community)
Establish cadences (weekly planning, content reviews, postmortems) and a culture of speed, quality, and learning
Qualification
Required
3+ years building social or high-growth brands; you've owned strategy and shipped creative yourself
Video-first creator: you can script, shoot, light, edit, caption, and ship platform-native content with retention in mind
Systems builder who has implemented a full social OS (calendar, approvals, DAM, analytics, listening) and documented playbooks
Performance mindset: you connect content to outcomes—traffic, leads, applications, sentiment—and iterate using data
Comfortable on founder-brand and company-brand; confident writing executive POV and translating it to platform tone
Tool fluency: Adobe Suite or CapCut, Descript, Figma, Google Workspace, Notion/Asana, Sprout/Later/Buffer, GA4/Looker Studio, native platform analytics
Brand safety discipline: FTC disclosures, UGC rights, licensing, accessibility best practices
Calm, high-integrity communicator who thrives in fast, public, occasionally messy environments
Must be a U.S. Citizen
Preferred
Bilingual (EN/ES) a plus
Automotive/mobility, marketplace, or field-service experience a plus
Company
CUEPER
Stranded on the roadside? CUEPER is your reliable connection to immediate roadside assistance and towing services.
2-10 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase