Focus Technology · 2 days ago
Regional Marketing Manager
Boston, MA
Full-time
Hybrid
Mid, Senior Level
$90K/yr - $120K/yr
5+ years expFocus Technology Solutions Inc is seeking a Regional Marketing Manager who is driven and values collaboration. The role involves executing marketing initiatives to enhance brand awareness and drive business growth, with a strong focus on planning and delivering impactful events while working closely with leadership to develop marketing strategies.
Cloud ComputingVirtualization
Responsibilities
Plan, direct, and coordinate all marketing efforts
In collaboration with the Director of Marketing, evaluate and develop our marketing strategy
Communicate marketing strategy internally and externally
Work with OEM Partners to coordinate regional joint events around designated capabilities of both the OEM Partner and Focus
Work with peer marketing contacts at our OEM and distribution Partners to maximize and optimize the attainment of Marketing Development Funds
Collaborate with all practices/teams within Focus
Develop and implement new ideas for customer events
Build brand awareness and positioning
Work with the business development and sales team to develop successful strategies and campaigns that attract new customers and expand current customer relationships
Plan and execute strategic MSP marketing campaigns that generate leads and revenue
Design and implement the execution timeline for integrated marketing campaigns
Lead and organize seminars/webinars, including researching venues, planning logistics and attending to represent Focus, as applicable
Contribute to social media marketing strategy and content marketing; create content for individual and company postings
Explore new ways to engage and new social networks to reach our ideal customer profile
Track/collect quantitative and qualitative data from marketing campaigns
Develop marketing collateral, including press releases, presentations, case studies and solution overviews
Create and update marketing promotional items (e.g. branded, co-branded promotional merchandise)
Build and maintain strong, long-lasting partner and client relationships
Clearly communicate the progress of monthly/quarterly initiatives to internal and external stakeholders
Stay up to date on industry trends and best practices
All other duties, as assigned
Qualification
Required
5+ years of work experience in marketing in the technology industry
Bachelor's degree in business, marketing, communications, related field or equivalent work experience
Proven experience supporting sales teams and driving measurable pipeline growth
Strong familiarity with the New England market
Willingness to travel within the region or to events as needed
Excellent written and verbal communication skills, as well as strong interpersonal skills
Stellar organizational and detail-oriented skills
Strong multi-tasking and time management skills to effectively work under deadline pressures
Experience with event planning and execution
Proficient with Microsoft Office Suite, including Word, PowerPoint and Excel
Proficient with Salesforce, ZoomInfo, Outreach, HubSpot and WordPress
Professional and proactive work ethic
Excellent project and stakeholder management skills
Experience with digital marketing such as social media marketing and content marketing
Strong leadership, analytical and creative thinking skills
Customer-focused mindset
Benefits
Medical/dental/vision
401(k) plan
Career path program
Employee appreciation events
Paid certifications/trainings
Much more
Company
Focus Technology
Focus Technology began in 1997 as a team of skilled IT engineers and consultants with a single vision — helping companies maximize their technology to meet their business goals.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
unknownKey Investors
Seacoast Capital Partners
2023-11-29Private Equity
2023-11-29Debt Financing
Leadership Team
Michael Godfrey
Exec VP, Engineering
Bruce Crochetiere
Shareholder
Recent News
NH Business Review
2025-06-16
2023-11-29
Company data provided by crunchbase