Cardinal Group Companies · 6 hours ago
Associate Director, Marketing (Private Label)
Denver, CO
Full-time
Onsite
Senior Level, Lead/Staff, Director/Executive
$120K/yr - $125K/yrCardinal Group Companies is seeking an Associate Director of Marketing to drive marketing strategy and execution for their corporate brand and residential properties. This role involves managing digital channels, optimizing campaigns, and developing brand identities to meet leasing and occupancy goals.
LeasingProperty ManagementReal EstateReal Estate Investment
Responsibilities
Build, launch, and continuously optimize Google PPC (Search, Display, Retargeting) campaigns for every community, focusing on maximizing conversion volume within defined CPL targets
Develop and iterate on granular keyword strategy (including extensive negative keyword lists), compelling ad copy testing, intelligent bid adjustments based on performance, and precise conversion tracking/reporting
Design and manage high-performing campaigns across Meta (Facebook/Instagram), TikTok, and YouTube
Implement advanced targeting strategies, including lookalike audiences, robust retargeting pools, and hyper-local geo-fencing focused on key demand generators (e.g., universities, large employment nodes, and competitor properties)
Own and execute a comprehensive SEO strategy to ensure first-page organic rankings for mission-critical search terms
Key SEO targets include: “[Property Name] + student housing,” “[Luxury apartments in [City]]” and long-tail searches like “Studio apartments near [Campus/Employer].”
Regularly audit technical SEO, site architecture, and content performance
Directly manage all property websites (CMS, hosting, security)
Focus relentlessly on Conversion-Rate Optimization (CRO) through multivariate testing of key page elements
Ensure strict compliance with ADA (Accessibility) standards
Manage all content updates, performance monitoring (site speed, mobile UX), and critical third-party integrations (e.g., ILS feeds, online scheduling tools, chatbot deployment)
Own the entire GA4 (Google Analytics 4) implementation, ensuring accurate event and goal tracking
Design, maintain, and operationalize performance dashboards to provide a single source of truth for marketing data
Conduct rigorous attribution analysis to accurately measure the contribution of each channel and optimize spend allocation
Develop and launch high-converting landing pages specifically tailored for seasonal pre-leasing campaigns and complex renovation lease-ups to drive immediate lead volume
Conduct structured, monthly A/B testing on key conversion elements across websites and landing pages, including Call-to-Action (CTA) placement/copy, hero images, floorplan presentation layouts, and headline value propositions
Continuously monitor leasing Key Performance Indicators (KPIs) in partnership with the Operations team (e.g., application volume, closing ratios, lease velocity) and use these metrics to refine and re-allocate digital marketing spend in real-time
Lead the comprehensive brand identity development for all new real estate developments: defining logos, color palettes, core messaging pillars, website wireframes, physical signage, and printed collateral packages
Direct and manage the production of all creative assets, including professional photoshoots, high-quality drone and architectural footage, lifestyle video reels for social media, precise floorplan graphics, and seasonal ad creative for all platforms
Act as the brand steward, ensuring absolute consistency in voice, visual identity, and messaging across every internal and external touchpoint
Directly manage and execute content for all community-level Instagram, TikTok, and Facebook accounts
Develop, launch, and manage localized influencer and brand ambassador programs, including strategic Name, Image, and Likeness (NIL) partnerships specifically for student housing assets to drive authentic peer-to-peer marketing
Implement weekly content calendars, manage post scheduling, and actively lead community engagement and response management across all platforms to foster loyalty and manage reputation
Establish and nurture robust professional relationships with key market-level partners who drive qualified, high-value leads. This includes: University Housing Offices and Admissions Departments, Major Campus Clubs, Organizations, and Athletic Departments, HR Departments of significant local Corporate Employers, Neighborhood Associations and Chambers of Commerce
Create and manage structured employer referral programs, sponsor targeted campus/community events, and develop proprietary outreach lists for hyper-local B2B marketing campaigns
Manage the brand identity, website, and digital presence for both Charles Street Residential (property operations) and Charles Street Development Co. (investment/development activities)
Produce polished, investor-facing marketing collateral, including pitch decks for new deal acquisitions, materials for recapitalizations, and institutional case studies
Oversee the creation of corporate videos, high-level case studies documenting successes, and the compilation of annual corporate reports
Generate and distribute detailed weekly marketing dashboards to the executive and operations teams, providing transparent data on: Leads broken down by source (e.g., Google PPC, Social, Organic, ILS). Accurate Cost Per Lead (CPL) and Cost Per Lease (CPLease) metrics. PPC conversion data and quality scores. Website traffic patterns, behavior flow, and technical health. Social engagement and growth metrics
Present a comprehensive, results-driven monthly marketing performance review to the Principals and senior executives, offering actionable insights and recommendations for strategic adjustments
Qualification
Required
Bachelor's Degree in Marketing, Public Relations, Communications, or a related field preferred, or combined level of related years of work experience and direct capabilities and skill set
Student housing marketing experience required
Ability to quickly analyze and obtain a deep understanding of New Development markets
Ability to thrive in a fast-paced environment and manage multiple marketing campaigns and brands simultaneously
Strong attention to detail, highly organized and committed to perfection
Must be creative, efficient, and willing to learn
Exceptional writing, grammar, and proofreading skills
Overnight travel up to 30% may be required to attend company functions, training, property visits, and other situations necessary for the accomplishment of special projects that may be assigned from time to time
Preferred
Multi-family and BTR marketing preferred
Benefits
Health, vision, dental, and pet insurance
401(k) retirement plan
Student loan assistance
Licensing and continuing education reimbursement
Parental leave
Housing allowances or gifts
Company
Cardinal Group Companies
The strength of Cardinal is rooted in our identity.
Founded in 2007
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Gabriella Azmoudeh, PHR
Associate HR Business Partner
John O'Brien
Chief Administrative Officer (CAO)
Recent News
2026-01-06
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