Integrity · 16 hours ago
Marketing Analyst
Farmington, UT
Full-time
Onsite
New Grad, Entry LevelIntegrity Marketing Group (Integrity) is a one-of-a-kind insurtech company, using data, technology and human touch to deliver a better insurance experience. The Marketing Analyst works closely with the marketing team to deliver campaign insights, analyze user behavior, and create reports and dashboards to support marketing efforts.
AdvertisingDigital MarketingInsuranceMarketing
Responsibilities
Interpret data to provide meaningful insights and recommendations
Find insights / write useful analysis to accompany client deliverables
Maintain and update regular weekly and monthly reports for various clients and internal stakeholders
Pull and schedule data feeds from multiple campaign sources including Google Ads, Bing Ads, Facebook, X (Twitter), LinkedIn, Salesforce Marketing Cloud, DoubleClick, Retreaver, etc
Work with data management team to structure raw data into transactional database tables to be used in reports
Write logic-based calculations to create robust interactive dashboards using Tableau
Understand client business objectives to be proactive in recommending additional types of analysis
Data manipulation and reporting in Excel (vlookups, if statements, pivot tables, pivot charts)
Identify implementation issues or gaps in tagging/tracking for various web analytics platforms (Amplitude, Google Analytics, etc.)
Perform basic statistical analysis on campaign test results (regression, t-test, chi-square)
Diagnose and report on campaign trends to analytics and account team members
Complete ad hoc projects that relate to client initiatives
Adherence to TA’s information security standards, as outlined in company policies and procedures
Other duties as assigned
Qualification
Required
Bachelor's degree (Focus in Marketing, Information Systems, Business, or other relevant field)
Experience tracking key performance indicators
Knowledge of Data Visualization best practices, experience using data visualization software like Tableau
Experience using statistical analysis strategies
Experience using GA4 and Google Tag Manager
Experience with database and data warehouse structure including data joins, experience using MySQL and/or Snowflake a plus
Understanding of relational databases and audience-based platforms
Skills in data manipulation and reporting in excel
Experience using data to find solutions to problems in a business environment
Excellent communication skills and ability to convey complex ideas in an understandable way
Experience with Business Intelligence processes and tools
Ability to work in a fast-paced environment while maintaining strong attention to detail
Ability to accomplish a task with knowledge of the end goal but with limited direction on how to achieve it (self-directed, creative problem solver)
Benefits
Competitive compensation package
Benefits that make work more fun and give you and your family peace of mind
Company
Integrity
Integrity is a leader in providing holistic life, health and wealth planning and solutions designed to help Americans prepare for the good days ahead.
Founded in 2006
5001-10000 employees
Funding
Current Stage
Late StageTotal Funding
$2.15BKey Investors
Silver Lake
2021-12-09Private Equity· $1.2B
2019-09-16Debt Financing· $945M
2019-08-28Private Equity
Leadership Team
Linda Zukauckas
Chief Financial Officer
Said Taiym
Chief Operating Officer
Recent News
Company data provided by crunchbase