TRANZACT · 3 hours ago
Associate Director of Paid Social
Raleigh, NC
Full-time
Hybrid
Mid, Senior Level, Lead/Staff
$125K/yr - $140K/yr
5+ years expTRANZACT is a leading direct-to-consumer insurance services business specializing in the distribution of Medicare Advantage and Life insurance policies. The Associate Director of Paid Social will own the strategy, execution, and results of Paid Social campaigns, leading a team and collaborating across departments to drive business outcomes.
AdvertisingDirect SalesInsurance
Hiring Manager
Christine Martin
Responsibilities
Lead campaign strategy, setup, and optimization with a focus on driving ROI and scale
Analyze performance data to inform decisions, optimize creative and targeting, and implement growth strategies
Mentor and develop a high-performing team of Paid Social marketers into future leaders
Partner and communicate cross-functionally to deliver integrated acquisition strategies
Stay current on platform updates, competitive trends, and emerging tactics
Qualification
Required
5+ years in Paid Social performance marketing (Meta required; LinkedIn, TikTok, Programmatic, and others a plus)
Subject matter expertise with a proven ability to manage, optimize, and scale large direct-to-consumer acquisition campaigns
Strong analytical skills — Excel, Tableau, Power BI
Deep understanding of paid social advertising and a passion for results-based innovation
Preferred
Leadership experience is preferred but not required
Benefits
Health and Welfare Benefits: Medical (including prescription coverage), Dental, Vision, Health Savings Account, Health Care and Dependent Care Flexible Spending Accounts, Group Accident, Group Critical Illness, Life Insurance, AD&D, Group Legal, Identify Theft Protection, Wellbeing Program and Work/Life Resources (including Employee Assistance Program)
Leave Benefits: Paid Holidays, Annual Paid Time Off (includes state/local paid leave where required), Short-Term Disability, Long-Term Disability, Other Leaves (e.g., Bereavement, FMLA, ADA, Jury Duty, Military Leave, and Parental and Adoption Leave)
Retirement Benefits: Savings Plan with annual nonelective company contribution.
Company
TRANZACT
TRANZACT is a provider of sales and marketing services to insurance companies.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
unknown2024-10-01Acquired
Leadership Team
Mitchell Ginzburg
Chief Operating Officer
Recent News
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2022-01-18
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