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National Football League (NFL) · 3 hours ago

Digital Media Associate, Creative Management & Ad Operations (External Staffing Agency)

New York, New York, United States

Full-time

Onsite

Mid, Senior Level

5+ years exp

NFL is a leading organization in sports marketing, and they are seeking a Digital Media Associate to manage digital media buying and creative asset operations. The role involves ensuring effective planning, execution, and optimization of digital media campaigns across various channels.

American FootballMedia and EntertainmentSporting GoodsSportsSports Leagues and Teams

Responsibilities

Responsible for working with agency in setting up campaigns of NFL-owned inventory (NFL.com, NFL App) and partner digital inventory in ad servers, trafficking, and QA of ad tags/pixels

Schedule and traffic NFL.com marketing/house display and preroll banner campaigns

Manage scheduling and trafficking for partner digital media inventory, including OTT, video and display placements

Maintain documentation related to media inventory (weighting, flighting, targeting, pacing, specs, etc.)

Manage and oversee the agency process during the creative video/custom program development (concept to launch), including timelines and technical specifications, routing of digital display, video, and other creative assets between NFL and media partners

Strategize with internal teams to establish technical specs and timelines while acting as project manager

Develop tactical channel plans leveraging NFL owned inventory (NFL.com, NFL App) and partner inventory (OTT, social, display)

Partner with Performance Marketing and Media Strategy teams to ensure targeting, personalization, and measurement best practices are in place for all campaigns

Aid in oversight and stewardship of agency managed buys to ensure flawless execution and alignment with NFL objectives

Manage the overall quality control process; verify that all internal/external assets meet specs and uphold league/agency quality standards

Manage and oversee QC of technical specs, pixels, timelines, and trafficking; ensure adherence to launch requirements

Maintain documentation & reporting tied to inventory management (delivery, flighting, targeting, pacing, specs)

Translate complex data into story driven narratives using charts, visualizations, and insights that inform stakeholders at all levels

Build executive ready PowerPoint presentations that summarize campaign outcomes and strategic recommendations

Qualification

Media buying experienceAd platforms knowledgeDigital campaign executionMicrosoft Office SuiteCreative specs understandingProactive attitudeInterest in mediaAttention to detailFlexibilityRelationship building

Required

Bachelor's degree

Minimum 5 years of relevant media buying and activation experience

Proven record of executing successful paid and digital campaigns driving positive business results

Strong knowledge and hands on experience working in ad platforms and 3P ad servers (i.e. GAM, Freewheel, Amazon Ads, DV360, etc.)

Proficiency in Microsoft Office Suite (i.e. Excel, Powerpoint, Copilot)

Preferred

Experience in managing biddable media buys, including social

Understanding of creative specs

International media buying experience a plus

A strong interest in media and how fans interact with it

Company

National Football League (NFL)

The National Football League is America's most popular sports league, comprised of 32 franchises that compete each year to win the Super Bowl, the world's biggest annual sporting event.

Founded in 1920

New York, New York, USA

1001-5000 employees