Genflow · 2 days ago
Social Media Strategist
United States
Full-time
Remote
Senior Level
5+ years expGenflow is seeking a Senior Social Media Manager to work closely with the CEO & Founder, Shan Hanif. The role involves leading the social media strategy for Shan's Instagram channel, focusing on audience growth, engagement, and driving traffic to marketing funnels.
Brand Marketing
Hiring Manager
Srushti K.
Responsibilities
Own the end-to-end social media strategy across Shan’s Instagram page
Build and execute growth plans focused on reach, engagement, follower growth, and brand positioning
Identify platform-specific opportunities, trends, and emerging formats early and execute on Shan’s pages
Develop content pillars aligned with Shan’s voice, expertise, and long-term brand goals
Translate ideas into clear content briefs for shoots, editors, and designers
Oversee content calendars and ensure consistency without losing agility
Collaborate on hooks, captions, narratives, and CTAs that actually convert attention, as well as writing scripts for content and shoots
Track performance across platforms and regularly report on insights
Use data to iterate content strategy (what’s working, what’s not, and why)
Optimize posting schedules, formats, and messaging for maximum impact
Ensure all content feels aligned with Shan’s tone, values, and positioning
Build and nurture an engaged community (comments, DMs, audience feedback loops)
Spot opportunities for collaborations, trends, and cultural moments
Managing all short-form editors, as well working with the designers, Genflow & Creator College teams
Act as the main point of ownership for social
Bring ideas to the table independently and push creative boundaries
Qualification
Required
5+ years experience managing and growing social media accounts (creator, personal brand, or media-led brands preferred)
Proven track record of scaling accounts and driving meaningful engagement
Deep understanding of Instagram and what works on the platform for a founder brand
Strong storytelling instincts - you know how to hook attention fast
Data-literate: comfortable analyzing performance and making strategic decisions
Company
Genflow
Genflow is a platform that allows influencers to own their own audience and build their own brands.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$11MKey Investors
Business Growth FundNacer Idrissi
2021-01-20Series A· $11M
2016-01-01Angel
Leadership Team
Shan Hanif
CEO & Founder
C
Carl White
CFO
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