DigiKey · 23 hours ago
Email Marketing Associate
Thief River Falls, MN
Full-time
Hybrid
New Grad, Entry Level
$23.50/hr - $32.25/hrDigiKey is one of the fastest growing distributors of electronic components in the world, and they are seeking an Email Marketing Associate to enhance their email marketing initiatives. The role involves utilizing marketing automation, predictive analytics, and lead nurturing to engage new and existing customers effectively.
ElectronicsIndustrialManufacturingWholesale
No H1B
Responsibilities
Provide analytic data related to your email marketing initiatives
Serve as marketing liaison to other DigiKey departments for cross-channel campaigns
Set-up, test and launch email campaigns with heavy emphasis on customer segmentation, testing protocol and technical execution
Understand and utilize reporting of automated, trigger and transactional emails and implement new product recommendations to improve performance
Create new email templates, segmentation filters and update existing email creatives. Contribute towards the continued modernization and evolution of the brand
Ensure rendering consistency of email campaigns in webmail and app-based email clients (Gmail, Outlook.com, iOS Mail, Windows Mail, etc.)
Optimize graphic elements for desktop and mobile devices
Develop HTML for email creative. Code new personalization modules and version emails to support segmentation strategies
Manage reporting of automated, trigger and transactional emails and implement new product recommendations to improve performance
Execute|deploy various channel marketing initiatives
Adhere to production schedules and deadlines
Collate creative content to produce ultimate send pieces
Interact as needed with vendor partners to execute marketing initiatives
Ensure the creative approval process for design requirements is met prior to submitting
Develop proficiency in necessary systems, such as marketing automation and content management
Other duties as assigned including but not limited to possible reallocation of efforts to other organizations per business need and management request
Take on additional responsibilities from Email Marketing Managers or Email Marketing leadership
Qualification
Required
Bachelor's Degree in Marketing, Business Administration or a similar area of study or equivalent, relevant work experience
Thoroughness and exceptional accuracy in proofreading emails
Meticulous with managing data across different spreadsheets and platforms
Swiftly re-prioritize tasks, manage change, and re-adjust strategies based on client needs
Be a problem solver and have a proactive approach to tackling projects
Self-motivated to work independently, prioritize and manage numerous deadlines
Excellent writing skills
Time Management
Manage Execution
Thoroughness
Problem Solving & Analysis
Strong communication and customer service skills
Preferred
Email deployment certifications (e.g. Marketo, Google, etc)
Comfortable executing upon A/B test hypotheses such as subject lines, content, design/layout, or timing to increase customer engagement and retention while decreasing unsubscribes
Good understanding of enterprise lead and sales funnel workflow, e.g. Integration across Sales, Marketing, and Customer support
Working knowledge of the e-commerce / online retail space, CRM integrations (Salesforce, Eloqua, HubSpot, Marketo etc.), shopping engines, and complex integrations
Experience with email deployment platforms
Company
DigiKey
We’re a full-service partner offering design tools, business solutions, and the world’s largest selection of in-stock electronic components.
Founded in 1972
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Acacia Winters
Partnerships Marketing Manager
Amy Brintnell
ASSIGNED ACCOUNTS SALES REPRESENTATIVE
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