POP · 4 hours ago
GA4 Web Analytics Contractor
POP is seeking a GA4 Web Analytics Contractor to enhance their Marketing Intelligence work, focusing on web analytics using Google Analytics 4 (GA4). The role involves designing measurement plans, implementing GA4 via Google Tag Manager, and analyzing performance trends to provide insights for stakeholders.
Responsibilities
Design and document GA4 measurement plans using events, parameters, and user properties, with a modern, event-based approach (not pageview-centric or UA-style thinking)
Implement and manage GA4 via Google Tag Manager (GTM), including custom events, enhanced measurement tuning, cross-domain tracking, and consent-aware tagging
Define, implement, and validate structured data layers (e.g., ecommerce and content interactions), and troubleshoot tracking using GTM Preview, GA4 DebugView, and browser-based developer tools
Configure GA4 custom definitions and build actionable analyses using GA4 Explorations, rather than relying solely on default dashboards
Identify data discrepancies, validate event schemas, diagnose tracking issues, and clearly explain GA4 data behavior to both technical and non-technical stakeholders
Qualification
Required
2+ years of GA4 experience with deep expertise in GA4's event-based measurement model
Hands-on experience implementing GA4 for web properties
Strong understanding of GA4 conversions, attribution models, event deduplication, and how GA4 differs from UA in session logic and funnel analysis
Experience designing and debugging data layers
Proficiency with custom dimensions, custom metrics, and advanced reporting
Working knowledge of conversion modeling and attribution
Strong QA, validation, and troubleshooting skills
Minimum of 3 years' experience working at/for a Digital Marketing Agency
Ability to work approximately 16 hours per week from February 2 through the end of March, with the possibility of extension based on business needs and mutual fit
Preferred
Foundational knowledge in digital marketing, demonstrated through relevant credentials or certifications
Company
POP
POP provides digital advertising services for brands.
H1B Sponsorship
POP has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (1)
2020 (2)
Funding
Current Stage
Growth StageTotal Funding
$0.06M2021-05-11Pre Seed· $0.03M
2020-04-10Pre Seed· $0.03M
2019-07-17Pre Seed· $0.01M
Recent News
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