Domestic & General · 3 hours ago
Digital Data Analyst
Norwalk, US
Full-time
Hybrid
Entry, Mid LevelDomestic & General is a company with a 100-year legacy, and they are seeking a Digital Data Analyst to join their US Analytics team. The Digital Data Analyst will optimize digital platforms by analyzing customer journeys and providing actionable insights to improve acquisition and conversion rates.
Information TechnologyInsurance
Responsibilities
Conduct deep-dive analysis into the digital user journey for product registration and service plan purchases, identifying drop-off points and areas for improvement. Design, execute, and analyse A/B and multivariate tests to optimize conversion funnels
Gather and interpret data from various digital sources (Google Analytics 4, Posthog, Optimizely) to understand customer behaviour and engagement habits
Define, monitor, and report on key performance indicators (KPIs) such as Product Registration Rate, Service Plan Conversion Rate, and CLV. Create and maintain dashboards (Power BI, R Shiny) to communicate performance insights to stakeholders
Use SQL to query large rational datasets ensuring data integrity and connecting disparate data sources for holistic analysis
Collaborate closely with Product, Engineering, and Marketing teams to transform data insights into concrete digital journey improvements and marketing enhancements
Translate complex analytical findings into clear, concise, and actionable recommendations for non-technical teams and stakeholders to drive growth
Support the effective use of web tracking and tagging frameworks by working with tracking and engineering teams to validate data quality, highlight gaps, and ensure behavioural data is reliable for analysis and reporting
Translate behavioural data into clear, accessible insights, dashboards, and narratives that support Product Managers, Marketing teams, and BI partners in understanding digital performance and customer behaviour
Support validation of web behavioural data by comparing digital analytics outputs with backend or warehouse-derived figures, identifying discrepancies and working with relevant teams to improve data confidence
Coordinate analysis activities with product, marketing, and analytics colleagues to ensure insights align to agreed priorities and delivery timelines
Qualification
Required
Proficiency in designing and analysing A/B experiments
High-level skills in web analytics platforms (Google Analytics, Optimizely, Posthog etc)
Working experience in data visualization and dashboarding tools (Tableau, Power BI, Looker Studio, R Shiny)
Proficiency with Python or R or SAS for statistical analysis
Working knowledge of generalized linear regression
Strong analytical and problem-solving skills with attention to detail
Excellent communication and presentation skills
Ability to translate complex data into a clear narrative
Ability to work independently and collaboratively in a cross-functional team environment
Company
Domestic & General
Domestic & General specializes in warranty and insurance services.
Founded in 1912
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
unknownKey Investors
Abu Dhabi Investment Authority
2025-12-02Acquired
2019-07-10Private Equity
Leadership Team
Gayle Terry
Chief Marketing Officer
Janel McNuckle, PHR, SHRM-CP
HR Business Partner
Recent News
2025-12-02
Company data provided by crunchbase