Fidelity Bank · 1 month ago
Senior Manager, Data Analytics and Insights
Westlake, TX
Full-time
Hybrid
Senior Level
5+ years expFidelity Bank is seeking a Senior Manager within the WI Internal Analytics, Insights and Reporting team focused on Advanced Analytics initiatives supporting Marketing. This role involves driving optimization for Workplace Investing Marketing and enabling data-driven decision-making through analytics.
BankingBitcoinCustomer ServiceFinancial ServicesInsuranceWealth Management
No H1B
Responsibilities
Drive optimization and efficiency for Fidelity Workplace Investing (WI) Marketing across all channels (Paid, Owned, Earned, and Shared) and a diverse array of tactics
Partner to build cross-functional relationships with business and analytics colleagues
Provide insights and enable Workplace Investments to make data-driven decisions required to meet their strategic objectives
Serve as Senior Manager for analytics & insights focused on initiatives that serve Workplace (WI) Marketing
Apply analytics to enable data-driven, evidence-based, decision-making for a modern marketing organization
Drive leading class analytics, experimentation, insight generation--harnessing our underlying platforms that collect and deliver millions of actions across channels
Develop and deliver analytical data and insights to solve business problems
Enable partner stakeholders to make objective, informed decisions
Provide opportunities for innovation through analytics capabilities and implementation of new technologies
Qualification
Required
Bachelor's or equivalent with 5+ years of experience
Knowledge of statistical and econometric methods and techniques including experimental design (RCTs/lift studies), Difference-in-Differences; Regression Discontinuity, Synthetic Control, and Bayesian time series modeling
In depth knowledge of Marketing Analytics and at least one of the following: incrementality testing, Marketing Mix Modeling (MMM), and omni-channel customer journey mapping
Ability to translate model outputs into actionable insights for budget allocation and optimization
Experience working with data environments and strong knowledge of SQL to clean, transform, manipulate, and merge large datasets from multiple sources
Proficiency in Python or R
Working experience with Adobe Analytics or equivalent platforms like Google Analytics
Working experience with Tableau or Power BI
Experience in interacting with cross functional partners within the organization and crafting and delivering presentations that clearly convey the key insights to senior stakeholders
Understanding of B2C marketing concepts such as segmentation and personalization
You have a passion for leveraging data to drive better business decision-making through statistical, econometric modeling, and machine learning techniques
You have a deep understanding of analytical techniques and how to apply them to address a particular problem or question
You have a strong analytical and problem-solving skills, particularly in the areas of strategy development, business analysis, risks, and opportunity assessment
You have knowledge of analytic technology software, platforms, and languages (e.g., SQL, R, Python, Tableau, Power BI, Adobe Analytics)
You know how to acquire data from multiple sources/environments and transform it for analytics
You have experience conducting advanced cross-channel analytics to provide a holistic view of customer engagement across digital and offline touchpoints
You know how to design and implement models to accurately assess the impact of marketing efforts across channels
You understand how to map and analyze end-to-end customer journeys to uncover opportunities for optimization and improved user experience
You understand how to leverage qualitative data to identify opportunity areas
You can think on your feet and respond effectively when priorities change
You strive to better communicate data through data visualization and storytelling
You develop and deliver analytical data and insights to solve business problems
You enable partner stakeholders to make objective, informed decisions
You provide opportunities for innovation through analytics capabilities and implementation of new technologies
Preferred
Financial industry experience, a plus
Experience with cloud tools/platforms (e.g., AWS SageMaker) for model deployment, a plus
Company
Fidelity Bank
Fidelity Bank is a commercial bank providing services financial sercvices.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
unknown2018-12-17Acquired
2014-09-01Private Equity
Company data provided by crunchbase