PINE CREEK STRUCTURES, INC. · 3 hours ago
Digital Marketing Specialist
Gratz, PA
Full-time
Onsite
Entry, Mid Level
2+ years expPine Creek Structures, Inc. is seeking a Digital Marketing Specialist to support and execute branding and marketing initiatives across several states. The role involves collaborating with a Graphic Designer to ensure consistent brand messaging while conducting market research and analyzing data to identify growth opportunities.
Building MaterialManufacturingRetail
Responsibilities
Support the development and maintenance of consistent brand identity across all markets and channels
Assist in planning and executing marketing campaigns aligned with company goals
Ensure brand standards are applied across digital, print, and regional marketing materials
Collaborate closely with the Graphic Designer to translate strategy into effective visuals and messaging
Conduct market research to understand customer needs, competitors, and regional trends within PA, CT, MD, NJ, NY, and WV
Analyze market data to identify opportunities for growth and brand positioning
Provide insights and recommendations based on regional differences and customer behavior
Track and report on marketing performance metrics and campaign effectiveness
Work as a team with the Graphic Designer on campaign development, timelines, and creative direction
Coordinate with sales and leadership teams to align marketing efforts with business objectives
Support cross-functional projects and contribute marketing insight during planning discussions
Assist with content planning for digital, social, and regional promotions
Help manage marketing calendars and campaign schedules
Coordinate with vendors, media outlets, or regional partners as needed
Qualification
Required
Bachelor's degree in Marketing, Business, Communications, or a related field (or equivalent experience)
2+ years of marketing experience, preferably with regional or multi-market exposure
Strong understanding of branding principles and marketing fundamentals
Experience with Adobe Software (Photoshop, Illustrator, Express, etc.)
Experience with digital marketing strategies and social media strategies and management
Experience working collaboratively with creative professionals (graphic designers, agencies, etc.)
Strong research, analytical, and organizational skills
Excellent written and verbal communication skills
Preferred
Familiarity with regional marketing strategies or multi-state operations
Experience with digital marketing platforms, CRM tools, or analytics software
Ability to manage multiple projects and deadlines simultaneously
Creative thinker with attention to detail and consistency
Company
PINE CREEK STRUCTURES, INC.
Pine Creek Structures built its first shed in 1984 in the beautiful Hegins Valley of central Pennsylvania.
51-200 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase